A.P.C.

This week in Monte Carlo, Alex de Minaur debuted the new ASICS x A.P.C. on-court collection, making it all the way to the semi-finals. It was the perfect match, in motion. Congratulations on a great run, Alex! #ASICSAPC

As The White Lotus Season 3 wraps up—a few moments of Sarah Catherine Hook as Piper Ratliff with the A.P.C. Virginie bag in Whiskey, seen in Episodes 1, 3, and 4. #APCParis

A.P.C. x ASICS out now. A.P.C. design precision meets ASICS motion innovation for a winning combination on and off the court. A milestone for both brands as their first-ever head-to-toe collaboration in tennis. The full offer includes a 20-piece on-court collection completed with a 30-piece off-court line-up. The on-court collection fuses ASICS’ industry leading performance technology with A.P.C.’s elevated style, to boost confidence on court. Standout women’s pieces include the CREW DRESS, CREW SLEEVELESS TOP, 2-N-1™ SHORT, LONGLINE BRA and 7IN SPRINTER SHORT. For men, key pieces include the CREW SS TOP, CREW SLEEVELESS TOP and 5IN SHORT; completed with special edition GEL-RESOLUTION™ X x A.P.C. and SOLUTION SPEED™ FF 3 x A.P.C. shoes, alongside ASICS x A.P.C. court accessories. Beyond the court, the 30-piece off-court lineup offers effortless style for everyday movement including the special edition GEL-KAYANO™ 14 x A.P.C. sneakers, alongside signature accessories such as the Tote Raquette - crafted with Japanese organic denim; the tote features a sleek front pocket designed to fit a tennis racket. “With this collection, we tried to achieve the purest silhouettes possible so as to focus on the beauty of the sportive gesture achieved by ASICS athletes on their way to success. We also wanted to translate this spirit in everybody’s lifestyle, adding also a touch of playfulness brought by our gradient print on nylon pieces.” says A.P.C.’s Creative Director Judith Touitou. The full collection available now on apcstore.com, asics.com, and select stores. #ASICSAPC

March 27th, 2025 — To celebrate the upcoming release of A.P.C. ASICS, we invited our Paris community to a friendly Jeu de Paume match. Honoring the heritage of this legendary racket sport, guests played at the historic Jeu de Paume de Paris, a landmark since 1908, and gathered for a drink in the space after the match. A.P.C. ASICS launches globally on April 5th. #ASICSAPC

A perfect match, in motion — A.P.C. x ASICS launches April 5th online and in select stores. “The drop is full of the sort of court-ready threads you’d expect from A.P.C.—simple silhouettes and mostly neutral tones (though a gradient set meshes greenish blue and blush pink beautifully)—as well as some off-court pieces that pull inspiration from classic tennis style.” “The real stars of the show, however, are the sneaker offerings … the two Gel-Kayano 14 colorways, both of which are imbued with the sort of ease and elegance you’d expect from an A.P.C. collaboration.” Thank you Tres Dean Read the full piece here: 

March 23rd 2025 — We celebrated the launch of A.P.C. TOUTOU at the Daikanyama Femme store in Japan with our friends. Our first collection for dogs, A.P.C. DOGGY features thoughtfully resized accessories for your buddy, crafted in leather and deadstock denim and nylon. Discover now online and in stores. #APCParis

A.P.C. TOUTOU / A.P.C. DOGGY Thoughtfully resized accessories for your buddy. Our first collection for dogs brings A.P.C.’s signature minimalistic detailing to pet essentials. From muted-toned leashes to personalizable denim bandanas, each piece in the capsule collection is crafted by repurposing our fabrics such as deadstock denim and nylon. Balancing accessorizing and practicality, each item is designed for everyday use — blending function and timelessness for a minimalistic matching moment. Available now in stores and online. #APCParis

A.P.C. S/S25 — A short film by Venetia Scott. Captured in England, the A.P.C. S/S25 campaign reflects the essence of summer romance in the Britpop era. Reminiscing summer skies, the palette leans into brighter tones; florals against a blue backdrop and subtle splashes of paint on light denim. Bringing materials front and center, the collection is crafted with fluid viscose and technical fabrics that emphasize movement while maintaining form — every detail bringing a sense of lightness and intention across cut, color, and fabric. Discover S/S25 online and in stores now. #APCParis

A.P.C. GOLF now available in Europe and the US. Four years after the release of A.P.C. GOLF in Korea and Japan, our line of golf RTW and accessories designed for movement arrives online and in select stores across Europe & the US. No over-engineered technical gear, just an intuitive understanding of proportions. A.P.C. GOLF collections blend ease and simplicity, both on and off the course. #APCParis #APCGolf

A.P.C. DENIM — no shortcuts. Raw selvedge denim has been at the core of brand since 1987. Manufactured in the same Japanese factories, each pair develops a unique patina with every wear; adapting to the wearer through time. Find yours in-store and online. #APCParis