La feuille de route de votre produit est en constante évolution. Comment décidez-vous quelles demandes de fonctionnalités sont prioritaires ?

Implement a systematic prioritization framework that balances customer needs, business objectives, and technical feasibility. Begin by collecting and categorizing all feature requests, then assess their potential impact on user experience and satisfaction through customer feedback and market research. Align these requests with strategic business goals, such as revenue growth, market differentiation, or user retention. Consider the technical complexity and resources required for each feature, evaluating the development timeline and potential risks. Engage cross-functional teams, including product managers, developers, and stakeholders, in the decision-making process to gain diverse insights and ensure alignment. Use prioritization techniques

In terms of prioritizing feature requests, one has to look at the user demand, whether it’s business value, feasibility, product vision or customer impact. Pain points and differentiation of these products by revenue generation are usually the priority features. Technical complexity and resource availability must also be considered. A collaborative effort with frequent reviews guarantees that goals remain aligned and opportunities are seized in the face of change. They then make a decision based on their behavior statistics and how other players are performing in the market.

As you get feature request, its important to evaluate the feasibility considering architecture, product roadmap and continued support of the product. Based on the cross functional input, priortize the features and communicate the reasoning on the priortization and user value (if not full atleast incremental value) and keep the feedback cycle open with users.

Let’s talk about User Value - this isn’t just a box to tick. It’s the core of everything we do. Imagine you’re creating a tool that people rely on daily. If it doesn’t make their life easier, what’s the point? We prioritize features that directly enhance our users’ day-to-day experience, like when we introduced one-click functionalities that cut down task times from minutes to seconds. It’s transformative, and it’s essential.

In my experience, focusing on user value has been the key to building a successful product. When users see that a feature directly addresses their needs and makes their lives easier, they're much more likely to stick around and become loyal users. I always make sure to gather as much user feedback as possible before prioritizing features. This ensures that we're building something that people truly want and need. #productmanagement #userresearch

Moving onto Business Impact - this isn’t about profits in the short term, it’s about survival and thriving in the long term. Each step we take or each feature we develop has to contribute significantly to our growth or efficiency. For instance, integrating scalable solutions not only improved our operational capacity but also increased our market share. We’re not playing games here, we’re making strategic moves that ensure our longevity and success.

In my experience, the most successful features are the ones that strike a perfect balance between user delight and clear business value. When a feature truly solves a user pain point and drives measurable results, it becomes a win-win for everyone. It's all about finding those creative solutions that enhance the user experience while also propelling the business forward.

Focus on Long-term Impact: Business decisions should prioritize long-term survival and growth, not just short-term profits. Strategic Moves: Each feature or step must significantly boost growth or efficiency. Example from My Experience: At Instaaastro, integrating scalable solutions improved our operational capacity and increased our market share. Ensure Longevity: We're not just making changes; we're making strategic decisions to ensure long-term success. By focusing on impactful, scalable solutions, we secure our future growth and efficiency.

Deciding which product features to prioritize for maximum business impact requires a systematic approach. Start by aligning features with your strategic goals—ask how each feature supports your vision. Use data-driven methods: analyze user feedback, market trends, and competitor offerings to gauge demand and potential user satisfaction. Consider the ROI: estimate the cost versus the revenue or savings a feature might generate. Engage stakeholders to assess feasibility and impact. Employ prioritization frameworks like the Kano Model or MoSCoW method to categorize features by value and urgency. Finally, remain agile, continuously reassessing priorities based on evolving business needs and user feedback.

Technical Feasibility, it’s the reality check. We can dream big, but we need to act wisely. There’s no use promising the moon if we can’t deliver. Last year, we had to scale back an ambitious project because it was technologically premature. It was a tough call but necessary. Our decisions here are grounded in what’s possible, ensuring we deliver reliable solutions, not just pipe dreams.

Technical Feasibility: It’s our reality check. Dream big, but act wisely. Realistic Promises: Avoid promising things we can’t deliver. Focus on what's possible. Example: Last year, I had to scale back an ambitious project because the technology wasn’t ready. It was a tough call but necessary. Grounded Decisions: Our choices are based on what’s achievable, ensuring we deliver reliable solutions, not just dreams. By considering technical feasibility, we ensure our projects are practical and deliverable.

Walk the aisle. Product professionals should consider ongoing market analysis as part of their professional routine. When competitors emerge, engage their products with curiosity. Discover what improves the product, and what makes them different.

Market Trends - ignore these at your peril. We live in a fast-evolving market, if we don’t keep up, we’ll be left behind. Recently, adapting to remote work tools wasn’t just following a trend - it was responding to a seismic shift in how the world works. We don’t just follow trends, we anticipate and act before we find ourselves obsolete.

Ongoing Market Analysis: Regularly analyze the market to stay updated on trends and competitors. Engage with Competitors: When new competitors arise, study their products to understand their strengths and differences. Example from Experience: At InstaAstro, I continuously reviewed competitor apps, which helped us identify features to enhance user retention. Discover Improvements: Use insights from competitor analysis to improve your own product and differentiate it. Regular market analysis and competitor engagement can lead to valuable insights and product enhancements.

User Feedback is our lifeline. Without it, we’re operating in the dark. It’s not just about hearing what users say, it’s about listening and acting. Last quarter, feedback led to a major overhaul of a feature we thought was fine-but our users told us it wasn’t. We addressing it, fast. Because if the users aren’t happy, we’re failing.

User Feedback Vital: User feedback is crucial; it guides our product decisions and keeps us on track. Listening and Acting: It's not just about hearing users; we must listen and take action based on their feedback. Real Example: Last quarter, user feedback prompted a major feature overhaul. Initially, we thought it was fine, but users disagreed. We swiftly addressed their concerns because their satisfaction is our priority. Customer-Centric Approach: Keeping users happy is key to our success; their feedback shapes our product's direction and improvements. By prioritizing user feedback and acting on it promptly, we ensure our products meet user needs effectively.

A comunidade de usuários tem um valor inestimável para todas as empresas, e ao contrário de qualquer outro recurso, ela não pode ser comprada e sim, conquistada. A partir da comunidade feedbacks valiosos podem acontecer, como a melhoria do produto e sua usabilidade. E nas redes sociais, a comunidade tem o poder de gerar qualidade percebida ou defender a marca quando algo negativo e inverídico acontecer. O contrário é verdadeiro, tem marcas com milhares de seguidores e poucos comentários e engajamentos, e isso é entendido como falta de comunidade e precisa ser revisto pela equipe de comunicação.

Avoid overbuilding on a concept. Seeking frequent user feedback on designs can accelerate building the product features correctly the first time with minimal rework.

And Resource Allocation - this is about being smart, not just generous with our resources. We prioritize projects that our team can handle without burning out. It’s about sustainable growth. Last year, we postponed a potential feature because it was clear our resources were better spent enhancing our existing platform. It’s strategic, ensuring every hour and every dollar counts.

The concept of weighted shortest job first (WSJF) may be used when considering who does what, when. Planning work is a team process, understanding team member availability is important when deciding how much work gets planned. The Pareto principle, also known as the 80/20 rule, asserts that approximately 80% of consequences arise from 20% of causes. Named after economist Vilfredo Pareto, highlights an unequal relationship between inputs and outputs. In practical terms, it means that a small portion of efforts or resources often leads to significant results. For instance, in business, identifying the most productive inputs (the 20%) can help prioritize them for maximum impact.

Evolving feature development requirements need to be handled with a bit of creativity as it can both make or break a client partner relationship. I personally like to strike a balance between the business criticality against technical complexity. This gives you a clear picture of how big a value impact a certain feature can have. Even at the start of any project there should always be at least 10% to 20% of the product development timeline dedicated to ongoing changes or evolution in requirements. Every milestone completed should be reviewed and any future milestone before start should also be evaluated for any changes in requirements before resources are assigned. This should be done in line with continuous market analysis.