La clave es la empatía y el respeto. Cada cultura tiene sus propios códigos de comunicación, por lo que es fundamental conocer las expectativas de tu cliente. Investiga y adapta tu enfoque, pero sin perder tu autenticidad. La confianza se construye cuando muestras interés genuino y compromiso con sus necesidades. Escucha activamente, mantén una comunicación clara y sé transparente. A veces, un gesto como la puntualidad o un detalle cultural significativo puede marcar la diferencia. Recuerda que la confianza no se gana de inmediato, pero con un enfoque respetuoso y paciente, se fortalece cada día.

Trust comes from empathy. It is important to personalize communication – focus on universal values, such as success, prosperity, or health. In Poland, one religious tradition often dominates. For people with different beliefs or non-believers, this can create a sense of exclusion. At the same time, corporations send holiday greetings en masse, often thoughtlessly assuming that all recipients celebrate a given holiday. There is a lack of personalization and respect for diversity. Hmm, what am I doing? Pragmatically and with openness. The key is to realize that many people act out of habit, not ill will. It is therefore worth promoting conscious communication, e.g. by pointing out to companies that personalizing the message is more effective.

Building trust in the Middle East (especially gulf region) requires a relationship-first approach, where personal connections often outweigh transactions. Establishing credibility starts with face-to-face meetings, patience, and understanding local customs—hierarchical respect, decision-making protocols, and hospitality play a major role. Trust takes time, and rushing deals can backfire; reliability and long-term commitment matter more than quick wins. Additionally, reputation carries significant weight—word-of-mouth endorsements and partnerships with well-connected local figures enhance credibility. Communication requires cultural sensitivity—while Western business culture values directness, the Gulf favors diplomacy and relationship.

Considero que lo más importante es la escucha y conocer realmente a cada cliente lo cual va unido, por supuesto saber más de esa persona, su cultura y todo aquello que le haga sentir cómodo, confiado y sobre todo y me reitero escuchado. Hacer de la venta un conversación fluida y con interés, ya que todo ello llevara igualmente al objetivo deseado y a fidelizar de manera óptima y comprometida.

Trust should never be given or expected it should be earned. It is earned through two major factors Empathy and honesty. When your client knows you care and understand their specific needs and desires and knows that whether it is good news or bad news for either party, you will be 100% honest, a true trust can and will develop. Empathy is earned through questions, cares and concern. Trust is earned through honesty, clarity and transparency.