Comment devient-on un représentant principal d’une spécialité thérapeutique ?

One of the ways to become an expert at anything is to dedicate time and effort into becoming one. You need two key elements, one, is an internal element and the second is an external element. The internal element is your "drive"; it is the Continuous Improvement mind set. The external element is having a mentor who is already considered an expert and aligning yourself with them. Then the process starts of dedicating your time and effort to that goal. In my experience, these two elements served me well on my journey !

Be curious learn everything you can about the disease state you want to work with. For example, when I started working in Urology, I listened to podcasts about bladder cancer, went to the websites of the professional organizations and read all relevant recommendations, and generally approach it like you are a first year med student out to learn all that you can. Ask so many questions of the experts you have access to (physicians among them) and be genuine in your search for knowledge. Ultimately it's about improving lives of patients so keeping that in mind will spark your enthusiasm.

For me, it was by gaining experience in a generalized, pharm rep position, with general physicians, my primary customers. Achieving success, in that role, being a top performer, and expressing interest to learn, and apply my background, degree and experience to a specialized NeuroScience role. A certificate might help, but nothing beats applied experience, and proven success.

Product Knowledge: Senior representatives must have a comprehensive understanding of the products they represent, including their mechanisms of action, indications, and potential side effects. Market Knowledge: Being aware of the broader healthcare market, understanding the competitive landscape, and staying informed about new developments in the therapeutic areas they cover is crucial.

Building Relationships: Developing and maintaining relationships with healthcare professionals, key opinion leaders, and decision-makers is a critical aspect of the role. Influence Skills: Senior representatives must be skilled in influencing the decisions of healthcare professionals and key stakeholders, often by demonstrating the value and benefits of the products they represent.

Adaptability: The pharmaceutical industry is subject to regulatory changes, market shifts, and evolving medical practices. Senior representatives need to adapt quickly to changes in the industry landscape. Resilience: Facing rejection, navigating challenges, and persisting in the face of setbacks are essential traits. Resilience helps individuals bounce back from difficulties and maintain a positive attitude.

The most effective way to achieve "senior" title, which comes with higher base and bonus target is to negotiate it in accepting a new position. Each company has arbitrary standards, therefore meeting those requirements are best negotiated in the beginning of the process