Heura Foods

Sorry. Here’s the thing: the biggest challenges aren’t solved alone. They take vision. They take bold ideas. And most importantly, they take the right people coming together at the right time, and solving chicken 🍗 dryness was just one of many. When we met SWAP Food, we knew this was one of those moments. A chance to create something game-changing. Something the world actually needs. Because great products don’t belong in the shadows—they belong in the market. No excuses. No waiting around. Just action.   Fast forward through a bunch of brainstorming, late nights, and way too many cups of coffee, and now we have a product that we’re ridiculously proud of. Made in France 🇫🇷. Already chilling in more than 2,000 stores (Carrefour, Leclerc, Monoprix, Intermarché, Super U). Spain is next #staytuned.    Moral of the story? Have a why, find a how and see your "competitors" as partners in missions, magic happens.   Say hi to this new #successor!✌

Yesterday was historic👀. At the Congreso de los Diputados🏛️, we brought an uncomfortable but necessary truth: our current food system is not only unsustainable—it’s deficit-driven📉. The externalities it generates—in health and the environment (without taking into account animals)—cost us more than the food industry’s own revenue. Sticking to the status quo is simply too expensive. The current food system only stands because of massive subsidies—but at what cost? We’re not here to ask for subsidies for Heura. We’re here to demand that public funds help consumers get information and access the best products with the best impact on health and the planet. Because a fair food system shouldn’t be about protecting the "it has always been this way"—it should empower better choices. But there is another way. One that protects people, the rest of animals, and the planet. And to make it happen, we need political courage and collective action🤝. This isn't about a sudden change; it's about planning a transition that leaves no one behind. The question is not if change will come, but how fast and fair we’ll make it possible🌱.

👀 THE FINAL (and most challenging) TEST 👀 At Heura Foods, we've been receiving criticism for years—and we always take constructive feedback into account. However, we are convinced that more than 95% of these critiques come from people who have never ❌ read the labels on our products or even tried them. So, we decided to put our confidence to the test. Over the past few weeks, we tracked down our five biggest detractors and brought them face-to-face with reality. But we didn’t stop there—we wanted undeniable proof. That’s why we called in the most renowned polygraph 🔍 expert on television 📺, the one who has exposed thousands of lies. When we asked Conchita if she’d take on the challenge, her response was clear👇 “I'll do it, but only if we publish whatever comes out. The truth is what matters.” Challenge accepted✅. We have nothing to hide🙈. #SeAcabóLaTontería

👀 THE FINAL (and most challenging) TEST 👀 At Heura Foods, we've been receiving criticism for years—and we always take constructive feedback into account. However, we are convinced that more than 95% of these critiques come from people who have never ❌ read the labels on our products or even tried them. So, we decided to put our confidence to the test. Over the past few weeks, we tracked down our five biggest detractors and brought them face-to-face with reality. But we didn’t stop there—we wanted undeniable proof. That’s why we called in the most renowned polygraph 🔍 expert on television 📺, the one who has exposed thousands of lies. When we asked Conchita if she’d take on the challenge, her response was clear👇 “I'll do it, but only if we publish whatever comes out. The truth is what matters.” Challenge accepted✅. We have nothing to hide🙈. #SeAcabóLaTontería

To celebrate the International Day Without Meat, we headed to Grosso Napoletano to make this delicious “Per Tutti” pizza! 🍕 As Fabrizio Polacco says, “The key to a great pizza is using a few high-quality ingredients. With Heura, we’ve found the perfect ally to create amazing pizzas for everyone—that’s why we call it Per Tutti.” Grazie to every single restaurant offering great, delicious and positive-impact options🌱✌️

Competing with Ourselves 💛 The 2024 FoodTech 500 by Forward Fooding has been released, and we ranked in the top 5 worldwide! 🌎 Over the past four years, we've witnessed a consistent trend in our awards: each year, we continue to evolve in taste, sustainability, and technological innovation. This isn't merely a recognition—it's a reflection of this team impact, creativity, and commitment to pushing the limits of what’s possible. At Heura, our biggest competitor isn’t another company or any partner in mission—it’s our past selves. We challenge ourselves to improve every single day, to raise the bar, and to redefine what’s possible in food innovation. Continuous improvement is in our DNA, because creating a more sustainable, nourishing 🌱 food system requires nothing less. The best version of Heura? We haven’t seen it yet. And that’s exactly what keeps us moving forward. 🚀 Congrats to all partners in mission 🤝 Full list here 👉 https://lnkd.in/eMP64QU

🚀 BREAKING NEWS: Heura Foods' Burger Wins a TASTY Award in the U.S.! 🏆 Being the ONLY European 🇪🇺 burger 🍔 to take home this prestigious recognition! In the world’s largest blind taste test of plant-based meats done in New York and San Francisco, at least 50% of tasters rated Heura the same or better than a beef burger on taste. 💡 That’s why we call it a Meat Successor, not an alternative—because it’s not about sacrificing taste or texture, but enhancing every bite with superior nutrition (-57% saturated fats) and game-changing sustainability (-94% CO₂ emissions). 🏆 This award is more than a win—it proves that we can deliver on taste while using the best ingredients and nutritionals, showing the world that delicious and healthy can go hand in hand. Thank you, NECTAR, for this incredible recognition! 💛

Tomorrow, Marc Coloma will be at #4YFN during #MWC, participating in a panel discussion on "Rethinking Health Through Consumer Innovations," moderated by Oisin Lunny. He will be joined by Mireia Trepat Martí and Mitchell Weinstock to explore the limitations of traditional healthcare and discuss how consumer innovations are reshaping the way individuals approach longevity, healthy aging, and overall well-being, empowering them to make informed choices in their everyday lives.   📍 Agora Stage, Hall 8.0, 4YFN 📅 Tuesday, March 4 ⏰ 17:10 - 17:40 CET The barriers we face and the myths we battle are not unique; they’re shared across the industry. Now is the moment to unite with purpose, to dismantle outdated norms, and to champion what the world so desperately needs: healthier lives, a more sustainable planet, and deeper respect for people and the environment🌱🌎.   Looking forward to an engaging conversation—see you there! #Successors ✌️

🌮 Taco Night Just Got Better – The New Heura Tex-Mex Chunks are here 🇲🇽 At Heura, we continue to push the boundaries of plant-based 🌱 innovation with the launch of our new Tex-Mex Chunks. This marks our first foray into Mexican cuisine, offering a 100% plant-based, high-protein, and additive-free alternative that stays true to the bold flavors and aromas of traditional Tex-Mex dishes. We were born to redefine plant-based eating, and with Mexican cuisine ranking 📈 among the top three most consumed worldwide 🌎 and demand increasing by 30% since 2019, we knew we had to respond with a healthier and sustainable option. And here it is, packed with: 💪 27% of the daily protein intake 0️⃣ No additives 🌱 Source of fiber ⬇️ Low in fats ✌️ Enriched with B12 😋 Mouthwatering flavour "Without options, there is no freedom," says Marc Coloma, CEO and co-founder of Heura Foods. ¡Andále! Enjoooooy your tacos, fajitas, and wraps like never before this weekend! 🌮🇲🇽🫔🔥

1st photo: "No one will want a plant-based ham". 2nd: Oops. The secret recipe of the fastest growing product? Breaking every adoption barrier👇 ✅ Clean-label ingredients ✅ No additives ✅ Outstanding nutrition value ✅ Unbeatable taste & texture ✅ 76% lower CO₂ emissions #Successors