Tu público objetivo se siente alienado por los mensajes de tu marca. ¿Cómo puedes recuperar su confianza y lealtad?
Cuando el mensaje de tu marca no da en el blanco, es crucial tomar medidas para reparar la relación con tu público objetivo. Empieza a reconstruir la confianza con estas estrategias:
- Participa en la escucha activa. Recopile comentarios a través de encuestas o redes sociales para comprender las quejas de la audiencia.
- Sé transparente sobre los cambios. Comunícate abiertamente sobre las medidas que estás tomando para abordar las inquietudes.
- Personaliza tu enfoque. Adapte sus mensajes para que resuenen con segmentos de audiencia específicos y sus valores.
¿Cómo reparas la desconexión entre tu marca y su público?
Tu público objetivo se siente alienado por los mensajes de tu marca. ¿Cómo puedes recuperar su confianza y lealtad?
Cuando el mensaje de tu marca no da en el blanco, es crucial tomar medidas para reparar la relación con tu público objetivo. Empieza a reconstruir la confianza con estas estrategias:
- Participa en la escucha activa. Recopile comentarios a través de encuestas o redes sociales para comprender las quejas de la audiencia.
- Sé transparente sobre los cambios. Comunícate abiertamente sobre las medidas que estás tomando para abordar las inquietudes.
- Personaliza tu enfoque. Adapte sus mensajes para que resuenen con segmentos de audiencia específicos y sus valores.
¿Cómo reparas la desconexión entre tu marca y su público?
-
To regain the trust and loyalty of an alienated audience, conduct research to understand their needs, values, and feedback, then realign your messaging to reflect their priorities authentically. Offer tangible actions or changes that demonstrate you’ve listened, such as revising policies, launching inclusive campaigns, or creating community-focused initiatives. Consistency and sincerity in your efforts will gradually rebuild trust and loyalty.
-
Brands often fall into the 'legacy' trap, i.e., 'this worked always' or 'our customers have always loved this' & keep missing all signals of emerging tastes/ preferences. Start with the basics. Don't assume anything. Do whiteboarding & let free-flowing discussions happen at all available channels. Listen to your customers, channel partners, employees - through qualitative research. Revisit how you capture data & check if you missed any trends or insights. If not, rehaul the current dashboards & analytics - it can be a great place to start. Insights from qualitative research can be crystallized by a customer insights expert (perhaps time to get outside help) and arrive at the insights, gaps, and the formulation of 'How' to plug these gaps.
-
Many brands lose touch with their audience because they speak in monologue. Dialogue creates loyalty, which leads to engagement. It’s about becoming ONE with the customer, where boundaries blur. The reason we use a mirror is that we see ourselves in it, but how many see themselves in brands?
-
Inclusive marketing is essential for a brand to build a strong connection with its target audience. Therefore, to regain trust, brand messaging should be reshaped by considering the following questions: • Are we representing a group in a way that could be harmful to them? • Who is our target audience, who are we trying to reach, and are we truly representing them? • Who is missing from our messages? Who is not in the room? Answering these questions will help make the brand’s communication more inclusive and trustworthy.
-
Sanjida Ahmed Orna
Community Operations | Brand-Building | Client Relations | Growth Enthusiast |
(editado)It’s very important to take a step back and assess the root causes behind why my target audience feels alienated by my brand’s messaging. Here’s how I would approach the issue- 1. Listen Actively: I will firstly acknowledge the issues and collect feedbacks by doing surveys or social media and try to identify the pain points. 2. Transparent Communication: I will share the plan or the steps I will be taking to those address concerns. 3. Personalized Messaging: I will align my brand’s tone and approach with audience values and preferences that will rebuild goodwill. 4. Adapt/Innovate: I will identify current trends and revamp the offerings aligning with my audience’s expectations.