¿A qué desafíos de UX te enfrentas?

Understanding the user is key, At Vanguard we prioritize user research and testing very seriously. It's a challenging yet rewarding process, but the end result is a clear user understanding that informs meaningful design. There are severals rounds of interviews with a live user which leads us to have fewer assumptions or conclusions in the process.

I have a different psychology or perspective regarding User Understanding. Cause every user is unique and their value proposition is different, I like to focus more on Psychology and Biases. Because users' askings are like a mountain, we can't cover them properly, so according to my experience, I believe the business goal is mandatory to understand the users. Target audiences and market need play a crucial role in understanding and targeting the users. Using this data we can follow the assumption and conclusions about our user needs.

Airbnb uses a mixed-methods research approach to understand its diverse userbase. 🔍📊 It's a challenging yet rewarding process, but the end result is a clear user understanding that informs meaningful design.

I recall working on a project where we faced initial resistance from stakeholders who were unsure about the ROI of investing in UX. Instead of getting disheartened, we presented real-world examples, like how a simple UX redesign helped Airbnb save millions of dollars by reducing customer queries. 💡🌐

Effective value communication depends on target users, stakeholder choices, and team alignment. Often, stakeholders fail to define TG, ROI, and market needs, leading to misaligned developers and failed KPIs. UX success requires whole-company collaboration. Tailor communication for stakeholders (business-focused), developers (technical), and operations (managerial). Bridge gaps, integrate efforts, enhance UX, and boost satisfaction.

We often struggle with making others see the value of our work. Unfortunately, we often encounter challenges in effectively communicating this value. To overcome this, we need to get better at explaining why our designs matter. We can do this by showing stakeholders how our designs improve the user experience and help achieve business goals, using real data and insights from users.

I've been in situations where I had to prioritize between functionality and aesthetics, or accessibility and performance. These decisions are never easy, but they're a part of the job. 🤷♂️ Sometimes, it might mean sacrificing a bit of visual appeal for functionality if it makes the product more usable for our target audience. 🎯 I also look at the broader context - business goals, technical constraints, and the market landscape.

Ensinar designers a serem mais objetivos e terem mais certeza de suas escolhas. Vejo muitos profissionais que seguem fórmulas prontas, frameworks e são designers de uma ferramenta só. Isso é prejudicial para eles, assim como para o mercado.

Developing a well-defined Information Architecture (IA) effectively addresses the challenges of balancing trade-offs in UX. A comprehensive IA model facilitates the refinement of functionality, aesthetics, accessibility, performance, and security aspects. With an established IA, all elements including data, databases, and features are adequately covered, allowing for clear visualization of trade-off versions. This fosters alignment among stakeholders, ensuring a harmonious balance. While not a permanent solution, this approach has consistently proven successful across various projects, such as Speedotrack, Flogapp, and Shoffr.io.

Imagine UX designers working on a shopping app's product listing page. They need to balance functionality (interactive elements), aesthetics (visual appeal), and performance (loading speed). Adding too many features could clutter the page, while complex designs might slow it down. The designers must decide how to prioritize these aspects to create a user-friendly and visually appealing page that loads quickly.

Adapting to change is a crucial challenge for UX practitioners, given the dynamic and complex nature of UX. The iterative and agile approach of UX demands constant responsiveness to feedback, learning, and evolving factors such as user needs, product requirements, market trends, and technological advancements. To overcome this challenge, UX practitioners must embrace flexibility and proactivity. They should be open to learning from user interactions, incorporating feedback into their design process, and making necessary adjustments to improve the user experience continually. Collaboration with cross-functional teams is also vital in adapting to change effectively.

The diverse and evolving nature of UX demands continuous skill development. As a multidisciplinary field, UX practitioners should seek resources, courses, mentors, and communities to holistically enhance their design, research, psychology, technology, and business competencies. Embracing learning and innovation empowers them to overcome challenges and deliver exceptional user experiences.

Being a UX designer or student is no simple feat; it requires superhero-like qualities. Learning from past and current work is crucial for skill development. Being receptive to others' input and keenly observing our surroundings foster growth. Embrace the role of a quick learner and adopt an entrepreneurial mindset when tackling projects. These mindsets help to learn faster.

Educar gestores que alguns processos de pesquisa são fundamentais de serem executado e cronogramas irreais vão impactar negativamente na qualidade dos entregáveis