MaxAB

Happy Eid from MaxAB! May this Eid bring joy, prosperity, and togetherness to all. Eid Mubarak! ✨

The Women of MaxAB: Driving Impact Every Day! 💜 As we continue celebration of the International Women’s Day, we’re shining a light on just a few of the incredible women making a difference at MaxAB across different countries. Their journeys inspire us, and their impact drives our success! This is just a glimpse—here’s to all the amazing women shaping the future! 🚀✨ lucienne Abadir Winfred Kaikai Loubna Mazzouz latifah kiyumbo #WomenAtMaxAB #SheLeads #InternationalWomensDay #EmpowerWomen

Celebrating Women’s Day at MaxAB! 💜 Today, we honor the incredible women who inspire, lead, and drive change. Their contributions make our workplace stronger and our future brighter. #InternationalWomensDay #WomenAtMaxAB #DiversityAndInclusion

🌙 Ramadan Mubarak from MaxAB! Wishing our employees, partners, and community a month of peace, reflection, and togetherness. May this Ramadan bring you blessings, joy, and prosperity. #RamadanMubarak #MaxAB

🎄✨ A Joyous Celebration Across Borders! ✨🎄 This festive season, the Maxab & Wasoko family came together to celebrate the spirit of Christmas and the New Year in all the countries we call home. 🌍❤️ From cheerful decorations to heartwarming moments, our offices were filled with joy, laughter, and togetherness. Each celebration reminded us of the power of connection, diversity, and the incredible spirit that unites us as one Maxab & Wasoko family. As we close this year, we reflect on the challenges we've overcome and the milestones we've achieved together. Here's to a new year filled with even greater successes, shared memories, and continued growth! To our teams, partners, and extended Maxab community—thank you for making this journey so special. ✨ Wishing you and your loved ones a Happy New Year! May 2025 bring happiness, health, and success to you all. Let’s continue to achieve greatness together! ✨ #MaxabMoments #WasokoMoments #ChristmasAtMaxab #ChristmasAtWasoko #NewYearCelebrations #OneTeam #Egypt #Morocco #Kenya #Tanzania #Rwanda #HappyNewYear2025

From spooky costumes to festive office décor, Halloween brought out our team’s creativity and spirit. Days like these remind us how much fun it is to work together and build a culture where everyone feels free to be themselves! Cheers to many more moments like this. #TeamCulture #Halloween2024 #WorkplaceFun #MaxAB

We are pleased to announce the appointment of Mohamed (Mo) Elshenawy, President and Chief Technology Officer of Cruise, as an Independent Board Director and Technical Advisor. As one of the most prominent global leaders in artificial intelligence, Elshenawy brings a wealth of technical expertise, including leading and scaling a team of approximately 2,500 engineers at Cruise across its AI, robotics, simulation, product engineering, and data and machine learning platforms. He will be instrumental in accelerating our technology development, scaling our systems, and pushing the boundaries of our artificial intelligence tools and capabilities. We firmly believe that Mo’s wealth of knowledge will be vital in establishing us as a world-class tech leader from Africa, redefining global innovation standards. Mo is a true trailblazer, and we couldn’t be more proud to have him on board! Welcome, Mo! Read more below.

🚀 Join us for an exclusive live webinar! 🌍 We are thrilled to announce that our CEO Belal EL-Megharbel will be moderating an insightful discussion on Navigating Growth Investing with Martin Escobari, Co-President and Managing Director at General Atlantic, one of the largest global growth investors. 📅 This Thursday, October 24th 🕓 Time: 4:00 PM (Cairo GMT+3) 🔗 Link to register: https://lnkd.in/dFirNmat This is an unparalleled opportunity to gain valuable insights into the strategies and lessons that have shaped the growth investing landscape. Don’t miss out on this chance to learn from one of the industry's most influential leaders! #GrowthInvesting #GeneralAtlantic #Leadership #Webinar #InvestmentStrategy #MartinEscobari #BusinessGrowth

**Announcement: Mohamed Ben Halim’s Departure from MaxAB** With deep gratitude, we announce that Mohamed Ben Halim our, co-founder will be leaving the company to embark on a new chapter. As a co-founder, Mo has been a driving force behind MaxAB’s growth and success since its inception. His passion, vision, and relentless efforts over the past six years have shaped our company’s journey. Moe played a vital role in establishing and scaling our operations across North Africa, particularly in Egypt and Morocco, and was instrumental in launching and expanding our LAAS vertical. Most recently, his leadership during the merger integration ensured a smooth transition, aligning our teams and processes while laying a strong foundation for our future. His contributions have left an indelible mark on MaxAB, and his impact will be felt for years to come. We extend our heartfelt thanks to Mo for his unwavering dedication and countless contributions. While we will miss his presence, we wish him every success in his future endeavors. Mo will always remain a cherished part of the MaxAB family. Mohamed Ben Halim

🚀 MaxAB and Wasoko: Complete Landmark Merger: Transforming Africa's Informal Retail Sector We’re excited to announce the successful completion of our merger with Wasoko, transforming us from a B2B e-commerce company into a multi-vertical B2B ecosystem serving Africa’s $600 billion informal retail sector. This powerful alliance enables us to revolutionize the accessibility and affordability of essential goods while significantly expanding our fintech offerings across the continent. Key highlights: Expanded reach: Now serving over 450,000 merchants across Egypt, Morocco, Kenya, Tanzania, and Rwanda. Enhanced fintech services: Offering e-payments, credit financing, and digital top-ups to a broader network of retailers. Boosting regional integration: Facilitating intra-African trade and economic growth by ensuring seamless movement of goods across North and East Africa. Integrated technology: Utilizing advanced AI algorithms trained on high-quality localized data to optimize delivery routes and ensure timely service to retailers. By combining our strengths, we empower retailers to grow their businesses and better serve their communities. Together, we’re building a stronger foundation for Africa’s economic future and proving that our continent can produce world-class tech giants. Thank you to our partners, customers, and stakeholders for your unwavering support. Together, we’ll reach even greater milestones! #AfricaRising #Ecommerce #Fintech #RetailTransformation #IntraAfricaTrade #WasokoMaxAB