Adform x Spotify: Changing the game in omnichannel advertising. We’re proud to be a launch partner for the new Spotify Ad Exchange (SAX)—unlocking premium audio inventory and strengthening our position as a leading omnichannel DSP. This collaboration is set to change the game, driving innovation, efficiency, and high-impact advertising experiences. #Adform #SpotifyAdExchange #OmnichannelDSP
🚀 We’re unbelievably excited to announce the launch of the Spotify Ad Exchange! A new programmatic offering that will supercharge your campaigns by providing easier access to Spotify’s high-quality inventory. Programmatic buying has become a crucial avenue for media planning. The Spotify Ad Exchange creates more opportunities for advertisers to reach our highly-engaged audience at scale. 🌐 What does this mean for you? ✅ Ease: Enhanced access to Spotify inventory across all core formats, including audio, video, and display ✅ Flexibility: Biddable, scalable campaigns with the ability to manage reach, frequency and targeting including Spotify’s first-party data ✅ Addressability: More precise targeting and measurement through top-tier identity solutions We’re proud to launch with industry-leading partners including The Trade Desk, Google’s Display & Video 360, Magnite, and LiveRamp (with more coming soon including Yahoo DSP and Adform). Pair Spotify's unique insights with the tech and measurement capabilities of these partners and you’ve unlocked a powerful combination that can drive measurable impact for your business. 🔥 We’re making it easier than ever to add Spotify to your media mix. Click the link to find out more https://lnkd.in/gfm8NsfP 🔗 #Advertising #MarketingNews