Tom Tailor

SAY HI TO OUR NEW STORE IN HAMBURG We are proud to announce today's opening of our new store in our hometown – located in the brand-new Westfield Hamburg-Überseequartier. From now on, our customers can find us in the new center to explore our latest women’s and men’s collections. The store design follows our new concept, first introduced in September 2023, and features a dedicated denim wall to help customers find their perfect fit. “Hamburg is where our brand began, making this new store in the Westfield Überseequartier particularly meaningful. It strengthens our connection to our roots", says Gernot Lenz our CEO. A huge thanks to everyone involved in the opening process – and best of luck to the store team. We look forward to welcoming our customers to this unique shopping experience.

For this years ‚Girls and Boys Day 2025‘, 36 kids visited our Hamburg headquarter yesterday – that‘s more than ever before!  Organized by our apprentice team, they explored three different departments in a playful, engaging way: Design, where they created their own T-shirts; Trade Marketing, where they put together a mood board; and Logistics, where they tackled tricky challenges. These activities brought our culture to life in an interactive way – sparking curiosity, and fostering creativity.  "Supporting young talents is at the heart of what we do. I was particularly pleased to see how many employees put their trust in us by registering their kids. It was amazing to see different generations coming together – the curious kids, our dedicated young talents, and our experienced crew members. This interaction showed that our crew embraces everyone for who they are. Because that’s what we’re all about: to inspire. to be real.," said Patrick M., Global Head of People.  Thanks for the fantastic organization and a day that truly celebrated our culture and future – especially to our apprentices!

Once again, the 2025 KATAG Markentag stood out as a real platform for innovation and collaboration, offering a vibrant environment where industry leaders and partners came together to exchange forward-thinking ideas and fresh perspectives.   The positive response to our presence and the steady flow of visitors to our stand confirmed that our focus on progress and partnership is striking the right chord.  “Our participation in KATAG allowed us to strengthen our relationships and emphasize our dedication to shaping the future alongside our partners,” says Sven Schneider, Head of Wholesale Germany.  Thank you to KATAG AG for delivering an outstanding event that continues to inspire and drive us forward.

Next Tuesday (April 8), we're opening our new store at Westfield Hamburg-Überseequartier — a celebration of our roots and a connection to where our brand began.  Hamburg is where our journey started in 1962, when Uwe Schröder co-founded the company. It has always been the heart of our brand, and we’re proud to celebrate the opening of our new store in Westfield as a milestone in the city that started it all.  To mark the occasion, we will be launching an Instagram docuseries just in time for the opening on April 8 that highlights the people and stories of Hamburg. The first episode features Uwe Schröder himself, sharing the inspiring story of how our brand was founded. Hamburg, this one's for you.

CELEBRATING INTERNATIONAL WOMEN'S DAY At Tom Tailor, we’re approximately 80% women – collaborating, listening to each other, enhancing our work through different perspectives. Today, we take the opportunity to celebrate the voices and insights of the incredible women in our team. We asked our female colleagues to share notes of encouragement, lessons learned, and advice to their younger selves. These words are not only a reminder of their strength but also an opportunity for all of us to inspire and uplift each other – today and every day.

Thank You, David! A Change in Our B2B Leadership We would like to announce that David Meyer, our General Manager B2B, will be leaving Tom Tailor at the end of February 2025. Since joining us in 2021, David has been instrumental in shaping our B2B strategy, building strong collaborations across teams and with our trade partners, and driving growth in a challenging market environment. His leadership has contributed to significant progress in our wholesale business. "David, I greatly appreciate your dedication, your ability to unite teams, and the positive spirit you have brought to our organisation. Your contributions have made a lasting impact, and I am grateful for the time we’ve worked together!" says Gernot Lenz, CEO of Tom Tailor. We wish David all the best in his next chapter!

LAUNCHING OUR SPRING/SUMMER 2025 CAMPAIGN This week is launch week, and we're excited to show our campaign for spring/summer 2025. With our new collection we've reimagined what we stand for – highlighting our 'forever favourites'. Navy and neutral tones. Comfortable fits. Silhouettes that are effortless and timeless. These are the everyday essentials that our customers can reach for again and again. Discover the new season now at tom-tailor.com or in all our stores.

FIRST ORDER OF 2025 STARTED YESTERDAY The new year begins with an invitation to discover what we've been working on over the past months: Over the next three weeks we'll be welcoming our partners to our showrooms to present our jacket designs and collections for Autumn/Winter 2025. From classic wool coats and hybrid jackets to performance styles with functional features – our wide range ensures to meet the high demand for reliable outerwear enhancing seasonal sales.  Plus: We will launch a new NOS denim programme throughout all divisions. Strengthening our bestselling jeans as well as introducing new fits to persuade our customers: There's a fit for everyone. We look forward to an exciting order season – filled with face-to-face conversations, valuable feedback and exploring what the new year will bring.

TOM TAILOR X TEAM HAMBURG: TEAMING UP TO GO FOR GOLD AT THE 2028 OLYMPIC GAMES    Tom Tailor is proud to support TEAM HAMBURG on their journey to the 2028 Olympic and Paralympic Games in Los Angeles.     As a brand with its roots in Hamburg, we're thrilled to support the dedicated and talented athletes of TEAM HAMBURG in our founding city. This new partnership celebrates our shared values of teamwork, drive, passion and discipline.    "We are inspired by Stiftung Leistungssport’s commitment and efforts to promote elite sport in Hamburg. It is an honour for us to support these athletes, who embody Tom Tailor’s values and represent our city on the international stage,” says Gernot Lenz, CEO of Tom Tailor.     Alexander Harms, Managing Director of Stiftung Leistungssport Hamburg, adds: “Having Tom Tailor as a partner highlights their dedication to supporting Hamburg’s sporting talent, which significantly strengthens Olympic-level sport in our city.”

A JOYFUL SEASON As the year draws to an end, we'd like to say thank you. Thanks for your loyalty, for close cooperations and inspiring conversations, for facing challenges and taking chances. And that’s how we thrived in 2024. Staying true to who we are. Moving forward with purpose. Working in strong collaboration. Here's to togetherness – and to new beginnings and opportunities in the year ahead. Wishing you a joyful season and a great start into 2025.