Nosto

Great UX removes friction. Personalization adds magic. ✨ 🪄 When they work in harmony? You create shopping experiences that feel effortless—and unforgettable. That’s the idea behind our latest guide with MindArc: The future of ecommerce: where personalization meets UX. We explore how brands can combine intuitive design with real-time personalization to turn browsers into buyers—and customers into loyal fans. 📥 Grab the guide in the comments 👇

Guesswork won’t fuel online growth. Data will. The more you understand your customers, the better you can convert them. But once you’ve covered the basic tests, it’s time to level up. That's where advanced A/B testing comes in. It's not just a nice-to-have—it’s a must. To help you craft more innovative experiments, we’ve teamed up with CRO pros from Avex E-commerce, Columbus, and heatmap to share fresh strategies for optimizing your store. (📌 Link in the comments👇)

We’re proud to be named finalists at the British Data Awards for Technology Company of the Year! This year, we’ve pushed hard to level up our Commerce Experience Platform. Here’s a few standout moments from this year so far: 📈Rolled out full site A/B testing & Optimization solution 🔎Personalized Search grew by 323% following our inclusion in the 2024 Gartner Magic Quadrant 💙Launched Shopware Deep Search powered by Nosto 🛒Enabled Shopify brands to apply personalized product recommendations to the Checkout and Thank You pages 🎯Unveiled Score insights, letting brands deep dive into exactly what influences their product visibility across their site And we’re just getting started. 🚀 Massive thanks to the teams behind these launches—you know who you are. ⭐

Frühstück im 5-Sterne Excelsior Hotel Ernst und Gespräche über CRO — was will man mehr? 🥐☕ Sei am 24. April um 8:30 Uhr dabei und erlebe ein exklusives Morgen-Event mit hochkarätigem Networking und erstklassigen Panel-Diskussionen mit Shopware, Strix DE und Pickware GmbH beim NES Panel-Frühstück Köln. Auf dem Menü: 🍽️ Ein Gourmet-Frühstück, für das es sich lohnt aufzustehen 🎤 Experten-Panel: „Vom Klick zum Kauf: CRO meistern für skalierbares E-Commerce-Wachstum“ 🤝Austausch mit Online-Händlern und Branchenkollegen Die Plätze sind begrenzt—sichere dir jetzt deinen Spot! Jetzt anmelden über den Link in den Kommentaren! 👇

Spoiler alert: Alo Yoga’s ecommerce game is strong. But what’s really driving their skyrocketing success? 🚀 🤔 From on-site personalization to overall UX design, we’re breaking down the strategies behind this Shopify Plus powerhouse in our upcoming masterclass. Join our very own Benjamin Bradley and Domaine’s Katie Baligod as they dive deep into the strengths and weaknesses of Alo Yoga’s online store. 📅 Save your spot for April 10, 12 PM ET / 5 PM BST, and get ready to level up your own store. Link below ⤵️

#Shoptalk was over in a flash! As always, it was a pleasure seeing so many friendly faces. Big thanks to everyone who took the time to chat with Chloe Pascal to get involved with #ShoptalkUnfiltered. You can catch all these unscripted moments on our live recap page (link in comments). Check out where else Nosto will be heading this year over on our industry events and NES events pages (links in the comments). Until next time… 🤝 Harvey Woodson, Emma Fredwall, Jim Lofgren, Jan Soerensen, Griffin Mayhew, Jamie Burkes, Mollie Miles, Mallory Tartaglione, Frank O. Zimmermann, Jay Narula, Louisa Brown, Tony T. Trevor Heiblim, Martina England, Mikko Rekola, Liz Stack, Samantha Felgoise, Louis Lavedan, Alex Weston, Chris Nawrocki, Jason Hackenberry, Guillaume Faure.

From high-profile celebrity endorsements to vast international expansion, Alo Yoga has become the activewear name on everyone’s lips (or should we say hips?!) 👀 And there’s much to be said for the brand’s ecommerce store as well, which is why we’re showcasing them in our upcoming masterclass. Join us on April 10, 12 PM ET / 5 PM BST, as we team up with UX experts over at Domaine to bring you a live analysis of Alo Yoga’s online store, followed by a Q&A. Register below ⤵️

Shoptalk has been non-stop! Here’s a rundown of all we’ve been up to: Day 1: We were lucky enough to head to the Las Vegas Sphere with Domaine, followed by an unforgettable night at La Mona Rosa for our NES Shoptalk Afterdark to unwind and have fun. Day 2: We kept the momentum going at Atelier Commerce’s Champagne & Caviar event and AWIE’s Cocktail Party. 🍾🍸 Day 3: We started today with something slightly slower pace… our WellNES: Shoptalk Retreat. Here, we gave incredible women in the industry a chance to connect, unwind, and recharge with a well-deserved spa day. Because what better way to network than with a little self-care?  💆♀️💅 Throughout all of the madness, we’ve been hosting our giveaways for a pair of Meta Ray-Bans at Booth #1059, and our woman on the ground, Chloe Pascal, has been capturing conversations for our #ShoptalkUnfiltered series. Links are in the comments👇

Want the inside scoop on Shoptalk? Tune into Shoptalk Unfiltered, where Chloe Pascal takes you behind the scenes, capturing raw, unfiltered conversations through the lens of her Ray-Ban Meta glasses. 🤓 Follow along as she uncovers insider buzz, latest trends, and hot takes from the people shaping the future of retail. Link in the comments!

Today's the day. Shoptalk Las Vegas 2025! Wondering what we’re up to today? Here’s the game plan: 🕶️ Win a pair of Ray-Ban Meta sunglasses–stop by booth #1059 to enter. 🎙️ Shoptalk Unfiltered is live! Chloe Pascal is capturing hot takes, standout moments, and everything that makes Shoptalk worth attending. ⚫ We're heading to the Las Vegas Sphere with Domaine for an immersive experience like no other. 🥂 Wrapping up the night at our NES Shoptalk After Dark—because networking is better with a cocktail in hand. If any of those are calling your name, drop a DM to Mallory Tartaglione! 💬