IWA OutdoorClassics

The power of partnerships in the hunting, shooting and outdoor industry 🙌 In our industry, strong alliances between manufacturers, retailers and brands are the key to success. These partnerships help to open up new markets, strengthen marketing activities and expand knowledge. 🚀 Important aspects: ✅ Patience: Successful partnerships take time. One example is Jonathan M. McGee, who invested several years in negotiations and getting to know each other with Armas Kemen ✅ Communication: Clear and trusting communication is important. Christopher Mijal from WAIMEX points out the importance of direct and open discussions. ✅ Trust: Trust is essential. John Bright from HIGHLAND OUTDOORS LIMITED also emphasizes honesty and hard work as the foundations. ✅ Learning: Companies can learn a lot from each other and develop their methods further. 👉 In summary, patience, communication, trust and continuous learning are the mainstays of successful partnerships in our industry. What is your experience of successful partnerships in the hunting and shooting sports industry? 👀 #eyesontarget #iwaoutdoorclassics

Here is a fun take on what our typical #iwaoutdoorclassics visitor starterpack might look like. (according to AI) 🙌 Each pack represents a different category: Outdoor, Hunting or Shooting sports 👉 What do you think which pack suits which categories? We welcome your thoughts! 💥 Note: The image used in this post was created using AI. #starterpack #eyesontarget #iwaoutdoorclassics

Prepare for voices of #IWA2025! 💥 Alexander Nordin, Commercial Sales Director at Aimpoint AB told us that the first two days of the trade fair were very, very good for him to focus on meetings with their B2B customers: "It has been nice to celebrate a special year for our company – our 50th anniversary – here in the show. Being the inventor a niche product such a red dot sights, we really wanted to showcase how much we have done for this product category. We have also used the show to show off a new product, the COA, which a collaboration with Glock. It’s been very cool to showcase this effort of two strong companies working together – the feedback has been really good.” Thank you for your statement! #iwaoutdoorclassics #eyesontarget

🚀 BLADE Demo Area was the place to get new connections and improve skills. Here the network was expanded and a variety of new knives were discovered. 🔪 This year again, inspiring products were presented, varied lectures were given and exciting live demonstrations were performed. 🙌 This was the place where experts from the knife industry met with important retail partners and specialists. 🔥 #eyesontarget

🔪 The knife market is booming, but with growth comes more competition. Several strategies attracted attention at #IWA2025: ✅ Lean on tradition: Finnish brand Marttiini Oy uses their long history and heritage in marketing, product design and storytelling. This approach emphasizes reliability and quality and helps them secure a competitive advantage. ✅ Offer better value for money: Halfbreed Blades from Australia places great emphasis on high-quality carrying systems. CEO Jonathan Loftes ensures that customers get more value with multiple carry options, addressing a common consumer frustration. ✅ Create products for professionals: Tarrerias Bonjean from France combines a long family history with modern manufacturing techniques. Their CAC knife range, used by the French Army, underlines their commitment to quality and professional products. ✅ Use a bottom up approach: Taiwanese start-up Work Tuff Gear lets customers and influencers help shape product development. Founder Victor Lin develops customized knives produced in small batches based on user feedback, which ensures uniqueness and high demand. These strategies help knife brands to hold their own in a highly competitive market. 🔥 👉 What is your opinion on this? #KnifeMarket #eyesontarget #iwaoutdoorclassics

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Prepare for voices of #IWA2025! 💥 Francesco Gazzetta, Head of Sales Centrefire at Fiocchi says about IWA: "We are pretty satisfied about the show, maybe there has been a little less visitors than in past editions, but the quality has been good. We are meeting a lot of clients from all over the world, so we are pretty satisfied with it. Mainly we are meeting existing customers who are verifying their orders and things such as that, but there is also new space for some new clients and we have met with some who seem willing to make a cooperation with us. The show is not only important for Fiocchi but also the other brands in our family such as Perazzi and Baschieri. We did not showcase our English brand Lyalvale here, but we showcased them in a national show there.” Thank you for your statement! 🙌 #iwaoutdoorclassics #eyesontarget

Over the next few weeks, we'll be sharing some of the highlights from #IWA2025 with you. 💥 We will start with the SHOOTING EXPERTS' Stage. 🚀 Numerous international experts such as Magnus Ohlsson, Amelie Eichinger-Noll, Anna Janßen, Sandro Brislinger, Simon Schempp, Vanessa Blank, Issy Bailey, Ralf Jakumeit, Christine Fischer, Samantha Wendel, Markus Sämmer, Florian Tripaum and Brian Aitken shared their knowledge with us. At the SHOOTHING EXPERTS' Stage, topics such as weapons law, marketing in the retail industry and the general change in the retail were discussed. 🔥 👉 This is where international experts met manufacturers and specialist retailers, shared their knowledge and networked. #eyesontarget #iwaoutdoorclassics

Prepare for voices of #IWA2025! 💥 Over the next few weeks, we will give you exclusive insights from our exhibitors. Discover their perspectives on IWA and learn why #iwaoutdoorclassics is so special. 🔥 👉 The start is made by Christian Hark, Sales Responsible Europe at SIG SAUER, Inc.  Here is his perspective on IWA: “IWA 2025 has been a great success, I think. The most important thing for me as the sales responsible for all of Europe is being able to meet with all the important European and international distributors. Almost all of them were here – it is a great chance to meet them all within a few days. It’s the most important show in Europe. Sig Sauer has been present on the show for many years, this year we are here in cooperation with our German Distributor German Sport Guns, and it is great to be here with them. The stand has always been busy. We will definitely be here next year, we had a good size booth this year. Of course it’s a decision for our marketing department, but maybe next year we will look at a few square metres more.” Thank you for your statement! 🙌 #eyesontarget

#IWA2025 offered a wide range of opportunities for exploration and discovery 👀 Visitors were presented with a diverse selection of innovative products, ranging from hunting, sporting and airsoft weapons to various accessories. The event also featured a series of informative talks that provided valuable insights into the latest trends and advances in the industry. 🙌 #eyesontarget