FALKE KGaA

👀 𝗧𝗵𝗲 𝗚𝗶𝗿𝗹𝘀' & 𝗕𝗼𝘆𝘀' 𝗗𝗮𝘆 𝗮𝘁 𝗙𝗔𝗟𝗞𝗘: 𝗔 𝗗𝗮𝘆 𝗙𝘂𝗹𝗹 𝗼𝗳 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀! Yesterday, we had the pleasure of welcoming 11 curious students to FALKE for the Girls' & Boys' Day – and what a fantastic day it was! Seeing their enthusiasm and curiosity as they explored different career paths was truly inspiring. 💡 From setting up computers in IT to preparing prototypes in product management, embroidering socks in production, and testing yarns in the lab – our young guests got hands-on experience across various departments. They even tried their hand at retail, sample sewing, and internal communications. 𝗧𝗵𝗲 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁? 𝗧𝗵𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀’ 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝗺: ✨ "I thought it was amazing because I had no idea how this worked before!" ✨ "It was a great and interesting experience!" We love opening our doors to the next generation and showing them the diverse career opportunities at FALKE. We’re already looking forward to the next year's Girls'Day - Mädchen-Zukunftstag & Boys'Day - Jungen-Zukunftstag! #GirlsDay #BoysDay #FutureTalents #FALKE #CareerInsights

✨ 𝗙𝗔𝗟𝗞𝗘 𝘅 𝗞𝗮𝘃𝗶𝗮𝗿 𝗚𝗮𝘂𝗰𝗵𝗲 - 𝗺𝗮𝗴𝗶𝗰 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗱𝗮𝘆 ✨    Some moments last a lifetime – the first look, the butterflies in your stomach, the walk down the aisle – filled with anticipation, filled with love. 💍✨   To make every woman’s special day memorable, FALKE and KAVIAR GAUCHE, Europe’s leading bridal couture brand, combine their passion, know-how and expertise to create an extraordinary hosiery collection. This exclusive collaboration redefines the boundaries of bridal fashion.   The result: bridal tights and stay-ups, specially designed for every bride’s special day, combining delicate patterns, finest lace and luxurious details to create a feeling of elegance, grace and timeless beauty.   This limited-edition collection seamlessly blends elegance, aesthetics, and traditional craftsmanship. More than just fashion, this collaboration accompanies brides step by step through an unforgettable moment – a promise of love.   On the wedding day, every detail must be perfect. With this collection, even the smallest yet most meaningful accents are flawlessly curated, ensuring a truly exquisite celebration.   Available in selected stores starting from March - for all women who want to crown their big day with a touch of magic and glamour. ✨   #withyoueverystep #FALKExKaviarGauche #BridalLegwear #MagicForTheMoment #LoveInEveryDetail #KaviarGaucheBridal

✨ 𝗜𝗺𝗺𝗲𝗿𝘀𝗲 𝗬𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗮𝗴𝗶𝗰 𝗼𝗳 𝗖𝘂𝗯𝗮 – 𝘄𝗶𝘁𝗵 𝗢𝘂𝗿 𝗡𝗲𝘄 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 & 𝗔𝗜 𝗣𝗼𝘄𝗲𝗿! ✨ Havana – a city full of color, music, and pure joy! The streets pulse with live music, vibrant vintage cars roll by, and the scent of exotic fruits fills the air. Our new 𝗦𝗦𝟮𝟱 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 "𝗛𝗮𝗯𝗮𝗻𝗲𝗿𝗮" captures this unique atmosphere. Soft pastel shades like yellow, pink, and mint green meet bold hues of red and orange – inspired by Cuba’s rich diversity. But what if we told you that these stunning backdrops weren’t actually shot on location? 𝗔𝘁 𝗙𝗔𝗟𝗞𝗘, 𝘄𝗲 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 (𝗔𝗜) 𝘁𝗼 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆! 🎨 💡 𝗔𝗜 𝗮𝘀 𝗮 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗚𝗮𝗺𝗲𝗰𝗵𝗮𝗻𝗴𝗲𝗿: To bring our vision of Cuban zest for life to reality, we use AI-generated backdrops. This means: ✅ 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 – Whether Havana or a Parisian doorway, backgrounds can be adapted effortlessly. ✅ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 – Fewer travels, less CO2 – better for the planet! 🌱 ✅ 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 – Faster production including post, top-quality content despite lower costs. However, 𝗔𝗜 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝗵𝘂𝗺𝗮𝗻𝘀. Our models, their outfits & accessories and the car are all real, photographed in the studio or on the streets. To create an authentic look, lighting and shadows must perfectly match the AI-generated backdrop. AI still has its limits – the human eye remains essential! 👀 By merging technology with creativity, we craft a collection that inspires. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 "𝗛𝗮𝗯𝗮𝗻𝗲𝗿𝗮" 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰 𝗼𝗳 𝗛𝗮𝘃𝗮𝗻𝗮! ✨ #FALKE #Withyoueverystep #Innovation #AIinDesign #HabaneraCollection #FutureOfFashion

✨ It’s time to share 𝘆𝗼𝘂𝗿 story: Be part of our 𝗙𝗮𝗹𝗹/𝗪𝗶𝗻𝘁𝗲𝗿 𝗔𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 and share how FALKE has been with you every step of the way!✨   FALKE has been accompanying people on their journeys since 1895. Passed down from generation to generation, our products are not just a symbol of quality and craftsmanship – they are a part of your family’s story. Let us share these stories together!   Whether it’s your first business outfit or a shared outdoor adventure, we’re looking for real experiences that show how FALKE has been by your side over the years. Whether father and son, grandma and grandchild, or the whole family – we want to hear your cross-generational experiences, because 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝘁𝗼 𝘂𝘀! Become part of our anniversary campaign: “𝗙𝗿𝗼𝗺 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 – 𝗪𝗶𝘁𝗵 𝗬𝗼𝘂 𝗘𝘃𝗲𝗿𝘆 𝗦𝘁𝗲𝗽. 𝗙𝗼𝗿 𝟭𝟯𝟬 𝗬𝗲𝗮𝗿𝘀.” Let us share your unique FALKE story! 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲: 📸 Upload up to five photos of you and your family members. ✍️ Share what connects you to FALKE and the special memories you have with us. 🗓️ 𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗱𝗲𝗮𝗱𝗹𝗶𝗻𝗲: 𝗔𝗽𝗿𝗶𝗹 𝟭𝟲𝘁𝗵, 𝟮𝟬𝟮𝟱. Join us in celebrating 𝟭𝟯𝟬 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗙𝗔𝗟𝗞𝗘! 🎉   Link in the comments.   #FromGenerationToGeneration #WithyoueveryStep #FALKE #campaign #castingcall

Friends, Colleagues, Community - das war spannend! ☝🏻 Ich war bei Philipp Westermeyer für den aktuellen OMR Podcast - und wer mehr über FALKE, brandaktuelle Umsätze und deren Verhältnis zwischen stationär und online erfahren will - wie wir unseren (vermeindlichen) Wettbewerb sehen - oder einfach etwas über mich persönlich wissen möchte - der sollte mal reinhören und wird dann feststellen: es gibt eine Menge Dinge, die Ihr noch nicht über die FALKE KGaA wusstet. Danke an Philipp für die Einladung und auch an das tolle Team vom OMR mit Hannah Pietzcker, Florian Severin, Florian Rinke, Michael Deubele, Vincent Seydel-Winter für die Betreuung und Gastfreundschaft, die Führung durch Eure coole Location und natürlich für das professionelle Management des Podcasts, Videocasts und die Postproduction! Und Danke Siemen Kampen-Schmidt für das Management auf unserer Seite. And sorry folks – unfortunately only in German Links in den Kommentaren 👇🏻 #OMR #FALKE #Markenführung #ECommerce #Textilbranche #Retail

🌍 Are You Up for the Challenge? 🌍 Earth Day is fast approaching on 22 April, and we’re challenging you to 22 Days of BCool with FALKE South Africa! Together, let’s hit a collective goal of 22,000 km in 22 days—running, hiking, or cycling for a greener planet. Your KM counts! How can you take part? 1. Join our Strava club: FALKE South Africa [ https://zurl.co/2Ldtl ] 2. Run, hike, or cycle between 1–22 April to contribute to the 22,000 km goal 3. For everyday of the challenge FALKE pledges to plant 22 trees 🌱 4. Every week within those 22 days, two winners will be picked from the leaderboard on Strava and they will win a gift from FALKE. Let’s move with purpose and make a difference! 💚 #BCoolWithFALKE T&Cs apply. Winners will be selected from our Strava club as of the 8th, 15th, and 23rd April 2025. Ensure your activities are logged publicly to count toward the challenge. #FALKESA #WithYouEveryStep #FALKESocks #BCoolToThePlanet #BCoolByFALKE #EarthDayChallenge #MoveForThePlanet #StepUpForSustainability #GreenGoals #MoveWithPurpose #EcoActive #SustainableSteps #StravaChallenge

💪 𝐒𝐭𝐚𝐲 𝐒𝐭𝐫𝐨𝐧𝐠 & 𝐒𝐭𝐚𝐲 𝐘𝐨𝐮𝐫 𝐒𝐭𝐲𝐥𝐞 – 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐅𝐞𝐦𝐚𝐥𝐞 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧𝐭💪 At Burlington, we 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝗶𝘀 𝗯𝗼𝘁𝗵 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗺𝗲𝗻𝘁𝗮𝗹—and we brought this to life for 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗗𝗮𝘆 with our 𝗦𝘁𝗮𝘆 𝗦𝘁𝗿𝗼𝗻𝗴 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻. So it is more than a stylish accessory, it embodies strength: STAY STRONG honors determination, while STAY YOUR STYLE inspires confidence and self-expression 💠 https://lnkd.in/edV-X_mV To celebrate this spirit, we hosted a Pilates class in Düsseldorf together with BECYCLE, creating a space for empowerment, confidence, and our community. A British style catering with delicious porridge added the perfect touch to the event. Because for us staying strong isn’t just a mindset, it’s a way of life. Special thanks to the strong project team: Clara Jankowsky Jeanette Krischer Henrike S. Arielle Michels TRESTER BOLO WERBEAGENTUR GMBH Chris Schörding Andreas Freitag CREDO // Grafikagentur. #StayYourStyle #StayStrong #FemaleEmpowerment #LiveYourMood #Burlington

🏆 FALKE KGaA wins The Golden City Gate 2025 Silver Star Award at ITB Berlin! 🏆 We are beyond honored to receive the Golden City Gate Silver Star Award at ITB Berlin 2025 for our campaign FALKE #EmpowHer campaign in Namibia. This award recognizes not just a film, but a powerful story of female empowerment, intergenerational connection, and the spirit of endurance - four women, four generations, four days, running four marathons across Namibia’s breathtaking desert landscapes. This achievement would not have been possible without our incredible partners. A heartfelt thank you to the Namibia Tourism Board, Gondwana Collection Namibia, Interair, Ethiopian Airlines for their trust and collaboration. Special recognition goes to Jens Rosenthal (Weltmeyster) for building crucial connections with the tourism boards - I'm proud to be working alongside him here at ITB Berlin, strengthening these valuable partnerships. A huge thanks to our FALKE project team: Sureine van der Merwe, Chelsea Bartz, Judith Havers and Nikolai Olbrich whose dedication and vision made this campaign a success. Capturing the essence of this extraordinary journey were our talented photo- and videographers: Kevin Ellison, Maximilian Fink, and Peter Hochhauser - your work has been instrumental in bringing this story to life. And, of course, the biggest appreciation goes to the four remarkable women who took on this challenge: Elke Schanz-Matern, Judith Havers, Sarah Gearhart and Annemarie Weise. Their determination, resilience, and unity embody the true spirit of #EmpowHer. This award is not just a recognition - it’s a motivation to continue pushing boundaries, telling meaningful stories, and inspiring the next generation.

🧳 𝐒𝐩𝐫𝐢𝐧𝐠 𝐢𝐬 𝐚𝐥𝐦𝐨𝐬𝐭 𝐡𝐞𝐫𝐞 – 𝐚𝐧𝐝 𝐬𝐨 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐁𝐮𝐫𝐥𝐢𝐧𝐠𝐭𝐨𝐧 𝐒𝐩𝐫𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 🧳 You can feel it in your toes - the sun, the warmth, the energy. The year is on the move, and like nature, you’re getting more active. 𝐒𝐓𝐀𝐘 𝐌𝐎𝐕𝐈𝐍𝐆 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐜𝐨𝐦𝐦𝐬 𝐰𝐚𝐬 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠: ✅ Multiple channel needs ⏳ Just one week for post-production 🤝 An incredible partner network making it all happen Tight deadlines, big ambitions, but with the right team and the right energy, everything comes together - in the end anyways 🤩 and if you might remember we were producing the Christmas campaign on the same day. 𝐁𝐮𝐭 𝐰𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐜𝐚𝐫𝐞? Where does your style take you this season? Whether it’s a walk in the park, a day at the lake, a city adventure, or just embracing the vibe - your style moves with you. 𝐓𝐡𝐞 𝐜𝐨𝐫𝐞 𝐭𝐞𝐚𝐦 𝐛𝐞𝐡𝐢𝐧𝐝:  Concept & Copy: TRESTER BOLO WERBEAGENTUR GMBH Production: Digitalsinn GmbH Photo: Tavinho Costa  Video: Laurent Noichl Brand Communications: Jeanette Krischer #Burlington #StayMoving #Creativity

Habanera! AI can do almost anything, but at the moment it can only do almost anything. We have just delivered our spring/summer 2025 collection under the title "Habanera" and started the advertising. The collection impresses with strong colours and outstanding products. The launch is accompanied by a campaign that captures the spirit of Havana. Instead of travelling to Cuba with the team, we did the campaign shoot in Düsseldorf with our partner Beyond Studio. I am thrilled with the result: the models with our products and the car are real – the Havana backgrounds, the lighting mood and the reflections on the real set were generated by KI. In this context, I looked at the current challenges of the technology and discussed them with the team. The question was: when will we be able to do without real photos and work 100% virtually? My conclusion is ambivalent: on the one hand, I am fascinated by the possibilities, but on the other hand, I am disillusioned. When it comes to the qualitative details of our products, we still can't do without real images. Maybe that will change soon, but for now, AI can only do almost everything. Thanks to the FALKE marketing team for the fantastic realisation of ‘Habanera’ and to Beyond Studio for the extremely professional and creative collaboration! #FALKE #Beyondstudio #AI