adidas

Ciao to our new Italian Headquarters in Milan! 🇮🇹🏢 Last week, our team in Italy opened the doors to its new head office, “NOVA,” located in the heart of Milan’s Porta Nuova district. Spread over 4,200m² across three floors and featuring a private terrace overlooking Porta Nuova and its park, this stunning workspace sits within a nearly zero-energy office building designed by Snøhetta and Park Associati—that champions both environmental and social sustainability. It incorporates low-emission and recycled materials, along with a large photovoltaic system for thermal energy generation.⚡ The team kicked off its opening with a welcome ceremony, a tour of the state-of-the-art facilities, and a celebratory aperitivo and DJ set. 🎉 To top it all off, they were honored to welcome Esteban Cambiasso and Massimo Oddo—former Inter FC and AC Milan players—for an inspiring session on the #1Mindset. ⚽ Both legends have achieved incredible success in their careers and share a deep connection to Milan and our brand. Happy new home, adidas Italy! 🏠💙 #newoffice #inside3stripes #ItStartsWithYou

Move For The Planet 2025 starts today! 🌍🏃♀️🚴     At adidas, we believe sport has the power to create change - and with Move For The Planet, we’re turning movement into meaningful action for communities around the world.      From May 12-25, for every 10 minutes of movement logged in the adidas Running app - or, for the first time, Strava - we’ll donate €1 (up to a total of €1.5 million), to projects that strengthen climate resiliency in sport infrastructure and support sustainability education.      Choose from over 100 trackable sports and activities - from swimming and running to wheelchair rugby - and contribute to the 400+ million minutes of movement already logged since we launched this initiative in 2023.      Together with Common Goal and UN Climate Change, we’re supporting communities impacted by extreme weather - funding infrastructure like water purification systems (United Through Sport, South Africa) and waste management processes (Enabling Leadership, India). The funds also expand access to sustainability education platforms, directly supporting projects like Girls United (Mexico), El Rio (Colombia), Red Deporte (Spain), and United Through Sport (South Africa).      You can learn more and sign up to join us here: https://adidas.pub/4iohSjt       Let’s move for something bigger! 

🎬 Curtain up for ‘Illuminated’   We’re excited to premiere the first episode of our new docuseries ‘Illuminated’, featuring NBA star Anthony Edwards and his best friend, Nick Maddox.  Told from Nick’s perspective, you’ll get an intimate look at their friendship and the pivotal role Nick has played, and continues to play in Anthony’s journey. Everyone needs someone to help make them believe ‘You Got This’, and the episode highlights the impact Nick has had on Edwards’ rise to stardom, in the face of grief as well as pressure on and off the court.   We'll release 3 more episodes throughout the year, featuring Aitana Bonmatí, Rebeca Andrade and Mikaela Shiffrin – stay tuned!    👀 🏀 Watch our first episode featuring Anthony and Nick on the adidas YouTube channel: https://adidas.pub/42zGpfy    #YouGotThis #adidasBasketball  

YOU GOT THIS, Doosan Bears 💪🙌   We celebrated our new partnership with South Korean baseball team Doosan Bears at Jamsil Baseball Stadium in Seoul in 3-stripes style. As the crowd gathered for a thrilling game, we brought our ‘You Got This’ campaign to life in the stadium – loud and proud: From unforgettable fan meet-and-greet moments to an epic laser show that lit up the night sky. Additional support was provided by adidas partner Baby Monster, who joined the game cheering on the Doosan Bears from the sidelines and bringing their energy to the field. We all need someone to make us believe ‘You Got This’.   #YouGotThis #Baseball

Seongsu Seoul: Where street culture meets adidas Originals The new ‘adidas Originals Flagship Seongsu’, merges our brand identity with the unique culture and vibrant charm of Seongsu-dong district.  Spanning three floors, the store is designed to offer an immersive shopping experience, showcasing a diverse range of adidas Originals products.   📍 Stop by at 32, Yeonmujang-gil, Seongdong-gu – one of the world’s coolest neighbourhoods – and experience an exciting blend of culture, fashion, and art. 📸👇 Dive into these impressions from our striking new flagship reveal in Korea. #adidasOriginals  

adidas Shibuya: Where football meets street culture Reopened on April 3, our new Brand Center blends Tokyo’s urban energy with our sports heritage. Immerse yourself in a football-inspired space with hexagonal net motifs and customize your style in ‘MADE FOR YOU’, Japan’s biggest personalization experience, featuring exclusive artist collabs.     Football icon Tomoaki Makino joined to celebrate with us and shared his thoughts on the intersection of fashion and sport.     When in Tokyo, drop by and feel the vibe! ✨     📍 23-5 Udagawacho, Shibuya-ku, Tokyo 

Hear how three adidas employees went from the shop floor to jobs in social media, digital, and project management: https://adidas.pub/4leDrp9   “Retail is often overlooked, but it builds invaluable skills: resilience, patience, and strong communication. Being a team trainer helped me develop my public speaking skills, understand how different people work, and navigate a fast-paced environment. All of which are skills I now use to this day.”   #Unlimited #inside3stripes #ItStartsWithYou 

“Pressure is a privilege”: This Women’s History Month, trailblazer and game changer Billie Jean King joined us for an unforgettable panel discussion at our global HQ in Herzogenaurach reminding us of her 50-year fight for gender equality while winning 39 grand slam titles and founding the Women’s Tennis Association. 🙌      We're still feeling inspired and motivated from this incredible moment: Together with senior leaders, we explored the significant role women consumers play for businesses, male allyship, sponsorship, and the future of women in sport and leadership. Billie Jean reminded us all: “pressure is a privilege” and equality in sports is only possible when we create the environment for “girls to start having the dream their brothers had”. What a legend!     A huge thank you to everyone who joined us! Take an exclusive look inside the /// event below 📸👇      #AccelerateAction #WHM #inside3stripes Billie Jean King Enterprises

Let's elevate HER: Here’s what to expect from our latest edition of inside3stripes as we pay tribute to Women’s History Month…   ⚽ Women's football: Tamaki Machi, from adidas’ Sports Marketing team shares how we’re supporting Japanese girls to develop their talents in the world of football.    🎬 Exclusive interview: Join us for an in-depth conversation with Candace Parker, President of adidas Women’s Basketball and WNBA world champion, as she shares her insights into leadership, development, and business.  🤝 Gender equity inside the ///: Join DEI team member and former beach volleyball pro Pauline Alves as she unveils her gender equity journey through a career in sport.  #adidas #inside3stripes #behindthescenes #womeninsport   

📢 Gamers, listen up: We’re teaming up with Minecraft!    Our multi-year collaboration will blend physical and digital worlds with both apparel and footwear products as well as in-game activations. A perfect crossover between gaming, sport, and culture.   Our partnership launches with a limited-edition capsule collection on April 1st, inspired by the upcoming ‘A Minecraft Movie’. With this collection, we invite you to step into the world of ‘A Minecraft Movie’ and carry its energy beyond the screen.     Look out for the collection on adidas.com and in select stores.     Until then, GLHF. 🎮