ABOUT YOU

🎥 ABOUT YOU, Tommy Jeans, and Netflix have joined forces to electrify the fashion landscape, inspired by the Netflix hit The Electric State.  The result? Two distinct fashion collections from ABOUT YOU and Tommy Jeans, born from the visual world of The Electric State. A collaborative approach that maximizes resources and creates a seamless brand experience: Both collections are showcased in a unified aesthetic through a joint photoshoot. ⚡ Beyond a four-week onsite presence in ABOUT YOU's online fashion store, the Tommy Jeans collection will take center stage on April 25, 2025, with a brand show at ABOUT YOU FASHIONMANIA, presented by ABOUT YOU Fashion Week. Find the collections here: 🔗 https://lnkd.in/epDsiNNv #ABOUTYOU  #RetailMedia  #TheElectricState  #Netflix  #TommyJeans 

We are excited to share the latest adidas Originals x ABOUT YOU collaboration! Shot in the vibrant streets of Tangier, Morocco, the campaign features adidas' latest kicks: Taekwondo MEI ballerina, adidas JAPAN, and adidas TOKYO. Launched on April 3, 2025, the campaign went live across 🌍 all our markets, both onsite and through CRM. It showcases seven 👟 incredible outfits along with three 🎬 native social media videos. The goal? To strengthen adidas' presence in ABOUT YOU's online fashion store, drive sell-out, and create awareness through tailored content and a strong style incentive. We could not be more proud to bring this campaign to life alongside Charlotte and Amélie, two incredible female talents with their unique 💞 twin energy and 💫 charm. Explore the looks here: 🔗 https://lnkd.in/eZyYbfqw #ABOUTYOU  #RetailMedia  #Campaign  #adidasOriginals

💫 Fashion news: Last week we launched the first collection of the new fashion brand AMI ALY together with TV personality Amira Aly. 👗We are delighted to have Amira on board and to add her new brand to our exclusive portfolio of celebrity brands. Aimed at customers who value everyday yet stylish clothing, AMI ALY offers pieces that allow the wearer to express their strength and confidence. Working with the well-known TV presenter is yet another successful extension of our collaborations, adding media relevance and reaching new customers following Amira’s journey. "It was very important to me that AMI ALY is authentic, so the collection is very much my own style. I like to wear all the pieces myself on a daily basis," says Amira Aly. The collection is now available exclusively at ABOUT YOU. 🎉    #ABOUTYOU #celebritybrands #fashionnews #springsummer2025 

🚀 ABOUT YOU is launching on TikTok Shop this Monday, March 31! We’re proud to be the first fashion online store in Germany to launch our own TikTok Shop – right on the official go-live date of TikTok Shop in Germany. From day one, over 100 top brands will be available – including Adidas, TOMMY HILFIGER, Calvin Klein, Skechers, LeGer, Edited, millane, Hoermanseder and many more. We're bringing fashion inspiration directly into the TikTok feeds of Gen Y and Z – where trends happen in real-time. 💡 To kick things off, we’ll stream 12 days of Live Shopping Shows – including exclusive shows from our celebrity brands like Pacemaker, Hoermanseder, OWN, and DanFox, hosted by the creators behind the labels themselves. 🎥 Plus, content creators will share curated videos featuring their favorite pieces – fully shoppable through our TikTok Shop. 📺 Tune in and join us live on TikTok! The heart of our launch: a packed schedule of fashion-forward shows, starting March 31: 🗓️ Day 1–2: non-stop live shows from 14:00–22:00 🗓️ Day 3–12: daily shows from 17:00–22:00 Let’s bring fashion to life – see you there! 💫 #ABOUTYOU #TikTokShop #LiveShopping #FashionOnTikTok #SocialCommerce

Bringing Fleur by Kaviar Gauche to life – in full bloom.  🎉 Last Wednesday, we celebrated the launch of our new brand Fleur by Kaviar Gauche, created in collaboration with renowned bridal label KAVIAR GAUCHE. The exclusive launch event was attended by 20 selected guests from the press and content creators.   🌸 Our guests had the opportunity to explore the stunning pieces from the collection firsthand and gain insights into the brand with Kaviar Gauche designer Johanna Kühler. A special highlight of the event was the creative floral workshop, which perfectly complemented the name Fleur and allowed guests to create their own bouquet to take home.    💖 We are proud to celebrate this milestone in our journey with our new partner Kaviar Gauche and look forward to the future of Fleur. #ABOUTYOU  #celebritybrands  #fashionnews  #springsummer2025

🚀 News from our Retail Media Team: Smarter, faster, more dynamic. We are thrilled to announce our brand-new, in-house developed Sponsored Content Tool that puts our suppliers in control of creating and steering content campaigns with full flexibility and transparency. Suppliers can steer their campaigns short-term and dynamically with a CPM bidding, reacting to trends and maximizing their impact in real-time – all with a comprehensive performance overview on a daily basis. 📈 Having started with an app placement, we will gradually migrate additional onsite placements to our Sponsored Content Tool throughout 2025. Our first partners have already generated 14.6 million total ad impressions, and we have doubled the CTR compared to other onsite placements. We are excited about the growth ahead! 🙌 #ABOUTYOU  #RetailMedia  #SponsoredContent

💍 Fashion news: We have joined forces with renowned bridal label KAVIAR GAUCHE to create an exclusive brand for brides and wedding guests that combines timeless elegance, high quality and modern, cool designs. 💫 Introducing: Fleur by Kaviar Gauche. 👗 The collaboration with Kaviar Gauche marks a strategic expansion of ABOUT YOU's Celebrity Collections portfolio: It is the first of its kind, as we are not working with a talent, as usual, but with a brand instead. For the first time, we have created a bridal collection aimed at a new audience – modern, fashion-conscious brides and wedding guests with high expectations for quality and design. "This brand development is something very special for us, as we are able to make an exclusive luxury brand accessible to a wider audience," says Julian Jansen, Director Content at ABOUT YOU, about the collaboration with the German designer label. Out now! The first collection will be available only at ABOUT YOU from today. #ABOUTYOU  #celebritybrands  #fashionnews  #springsummer2025

💫👚 Fashion news: Together with model and content creator Céline Bethmann, we are launching the first collection of our joint new fashion brand, Cie Cie.   We are excited to continue to expand our exclusive portfolio of celebrity brands and to attract and inspire new customers. ⭐  With Céline, we have a new talent on board who appeals to a young, cool audience that wants to combine minimalist designs with playful, feminine accents. One of the highlights of Cie Cie is the tall fits, which are particularly important to the model. With trousers available in two different lengths, the collection is primarily aimed at taller women like Céline herself. 👖   “It's a dream come true to present my own brand – every piece of Cie Cie is 100% me,” says Céline.   The collection will be available exclusively at ABOUT YOU from March 12, 2025. 🎉   #ABOUTYOU  #celebritybrands  #fashionnews  #springsummer2025

🚀 The countdown to #Bits25 has officially begun! We are thrilled to announce the first 18 speakers of Bits & Pretzels 2025, legendary leaders and unicorn founders: the visionaries who built, scaled, and reshaped the European startup landscape. Drumroll, please... here are the first speakers of Bits & Pretzels 2025: 📣 Niklas Zennström, Founder & CEO, Atomico 📣 Ilkka Paananen, Co-Founder & CEO, Supercell 📣 Thomas Wolf, Co-Founder & Chief Science Officer, Hugging Face 📣 Hélène Huby, Founder & CEO, The Exploration Company 📣 Jochen Engert, Founder, Flix 📣 Miki Kuusi, Co-Founder & CEO, Wolt, Head of DoorDash International 📣 Taavet Hinrikus, Partner, Plural 📣 Roxanne VARZA, Director, STATION F 📣 Niklas Östberg, Co-Founder & CEO, Delivery Hero 📣 Hanno Renner, Co-Founder & CEO, Personio 📣 Fredrik Hjelm, Co-Founder & CEO, Voi Technology 📣 Eva Kirstine Lægdsgaard, Co-Founder & Chief of People & Culture, Podimo 📣 Johannes Schildt 🇺🇦, Founder, Kry 📣 Tarek Müller, Co-Founder & Co-CEO, ABOUT YOU 📣 Jordi Romero, Co-Founder & CEO, Factorial 📣 Johannes Reck, Co-Founder & CEO, GetYourGuide 📣 Morten Strunge, Founder & CEO, Podimo 📣 Lilian Schwich, Co-Founder & CEO, cylib 🔥 And this is just the beginning. More names will be announced soon, but we couldn't wait to share these game-changers with you! 🎟️ Tickets are selling faster than ever—pre-register now before Thursday’s drop and secure your spot before prices increase: https://rebrand.ly/q7fgosh #Bits25 #ConnectingEurope #StartupCommunity #Entrepreneurship

🎙️ What's next in e-commerce? Hear our Group's Co-Founder and Co-CEO, Tarek Müller, break down e-commerce predictions for 2025 in the latest #ThinkwithTarek episode of OMR Education with Editor-in-Chief Rolf Hermann, presented by Podstars by OMR. Their first podcast episode of the year highlights some of the sector's most relevant trends. While Dubai chocolate and Ufo Döner get a mention, they rather focus on key topics such as: 📍 …a broader perspective on e-commerce:  "E-commerce has not yet returned to 2021 levels in 2024." 📍 …shifting dynamics in online marketing on Google and Meta:  "My forecast for 2025 is that online marketing costs will decline in Continental Europe." 📍 …the increasing importance of EU regulations for fair competition:  "It is crucial that this is resolved at a European level." 📍 …fundamental changes in propositions:  "In 2025, many players will scale back their propositions. The days of free shipping for all orders are most likely over." 🎧 Spotify: https://lnkd.in/ezfMTqeP 🎧 Apple Podcasts: https://lnkd.in/eQRtSG5g What is your take, have you identified any additional e-commerce trends for 2025? #Podcast  #ECommerce  #Trends