MCM WORLDWIDE

MCM x Bavarian Clique: Dressing the Game This Summer 2025 Icon League season, a new era of football fandom is unfolding as MCM becomes the official outfitter of the Bavarian Clique, co-founded by Anton Rinas (ViscaBarca) and professional footballer Franck Ribéry. In a world where digital-first audiences demand more than just sport, this collaboration fuses the energy of the pitch with street-savvy luxury, setting a new standard for style-led sponsorship. From backpacks to pitch-side fits, MCM equips the team with signature Visetos pieces, making sure players look as sharp off the field as they perform on it. The partnership includes premium equipment, VIP experiences, and a standout in-store event in Munich, featuring select players from the team. To mark the collaboration, MCM has teamed up with ViscaBarca, a viral icon for football fans, for an exclusive content drop today, April 15th. With over two million followers and a legacy of immersive matchday content, Rinas brings the spirit of the Bavarian Clique to life for a new generation. This isn’t just sponsorship. It’s an ongoing celebration of community, culture, and creativity both on and off the pitch.

Kim Sung-joo: Visionary Leadership Behind MCM In this Financial Times profile, MCM’s Chairperson, Kim Sung-joo, reflects on her journey building a global fashion house rooted in cultural heritage, innovation, and entrepreneurial resilience. Since acquiring MCM in 2005, Kim Sung-joo has transformed the brand into a symbol of modern luxury—prioritizing functionality, digital relevance, and global reach. With a focus on the new generation of global citizens, MCM continues to evolve through: Strategic collaborations across fashion, art, and design. A commitment to diversity and women’s leadership, with 70% of our team identifying as women. Cultural resonance, from Milan Design Week to Frieze Seoul. As the article highlights, MCM’s journey is not only a business success story, but also a reflection of values that resonate with today’s world: adaptability, creativity, and purpose-driven growth. Read the full article in the Financial Times: https://shorturl.at/CExHD

A celebration of creativity, connection, and companionship. As Milan Design Week draws to a close, the MCM x Pet Therapy installation at Giardino delle Arti has already welcomed thousands of visitors from around the world, transforming a quiet garden in the heart of Porta Venezia into a joyful, design-forward playground for humans and pets alike. From sculptural poufs shaped like cats and dogs to surreal palm tree lights, miniature wooden houses, and interactive activations like Pet Pilates and pet portraits, the experience has resonated deeply with families, design lovers, and curious passersby. Each element reflects MCM’s bold spirit and Pet Therapy’s whimsical vision, inviting guests to reflect on how design can foster emotion, comfort, and a sense of playful wonder. Thank you to everyone who has helped make this week such a vibrant success.

What does a world look like when pets are at the heart of design? Earlier today at Giardino delle Arti, Designboom hosted an inspiring panel discussion with dirk schönberger, Chief Brand Officer at MCM, Alberto Biagetti, Architect & Designer at Atelier Biagetti, and Altea Biagetti, Co-Creator of Pet Therapy, exploring this question as part of Milan Design Week 2025. Together, the two unpacked the imaginative world of MCM x Pet Therapy and its decision to blend fashion, functional furniture, and fragrance into a playful, emotionally rich design language. The conversation delved into what it means to create spaces where pets and humans live in joyful harmony, surrounded by comfort and creativity. Thank you to everyone who joined us for this engaging conversation about the future of inclusive, pet-centered living.

A unique experience at the intersection of design and experience. MCM x Pet Therapy is redefining Milan Design Week 2025 with engaging activations designed for both people and their pets. From Pet Pilates to dog training and custom pet portraits, the installation at Giardino delle Arti offers an interactive and immersive environment that blends creativity, functionality, and emotional connection. Visit us for a playful and interactive experience, now until April 13th.

Design that blends purpose with creativity. At Milan Design Week 2025, the MCM x Pet Therapy installation invites visitors into a creative landscape where function meets whimsy. Alongside pet-friendly poufs crafted for comfort and connection, the space features oversized cat sculptures, surreal palm tree lights, and miniature wooden houses, each designed to evoke curiosity and foster joy. This immersive environment celebrates the emotional potential of design, offering a thoughtful experience for both people and their pets. Discover for yourself how this innovative approach to design enhances the home environment at Giardino delle Arti.

MCM x Pet Therapy at Milan Design Week 2025: An Immersive Installation for You and Your Pet Engineering and imagination come together as MCM x Pet Therapy by Atelier Biagetti unveil a bold new collaboration. Inspired by the unconditional love we share with our pets, this collection of pet-friendly poufs redefines home design with a playful twist. Crafted in MCM’s iconic Visetos monogram, these whimsical yet functional pieces are designed for both humans and their furry companions. This collection serves as the starting point for an immersive installation that transforms the enchanting Giardino delle Arti into a dreamlike world of furniture, art, and joyful connection. From oversized cat sculptures to cartoon-inspired details, this pet-friendly paradise blurs the line between design and emotion—where every piece invites nostalgia, wonder, and togetherness. Sign up for the installation at https://lnkd.in/d3ANyKDt. Join us at Giardino delle Arti in Milan from April 8th to 13th. The world of MCM x Pet Therapy is waiting for you.

Honoring Those Who Care for Us At MCM, we recognize the dedication and hard work of healthcare professionals who give so much every day. As a token of our appreciation, we’re offering an exclusive 20% off on a thoughtfully curated selection of merchandise from April 7th to April 15th—plus a special gift with purchase (while supplies last). This offer is available at MCM stores in the United States and online. Simply present your healthcare ID in-store or register online to access. Thank you for all that you do. #HealthIsTheNewWealth

Beyond the Waves: A Playful Storytelling of our Spring / Summer 2025 Collection From the depths of the ocean to the sunny shores, MCM’s Spring/Summer 2025 collection takes you on a vibrant journey, featuring Shelby the Turtle in our video story, Beyond the Waves. As the journey to the beach unfolds, new wonders and treasures emerge from MCM’s latest pieces, including the debut of palm tree, stripe, and raffia patterns in our Beach Club collection. Inspired by vibrant colors and retro beach vibes, the collection merges luxury with fun, offering a playful yet sophisticated escape into a world of summer possibilities. This video storytelling adds a new depth to the collection, creating a portal into a world full of even more adventure, innovation, and fun. Shelby's Voice Over: @ideservecouture Creative: @thenewface.io

MCM Lands in Riyadh: A New Era of Luxury at Solitaire Mall The next chapter of MCM unfolds in Saudi Arabia with the grand opening of our new flagship store at Solitaire Mall, Riyadh. Nestled in one of the city's most prestigious shopping destinations, this space embodies MCM’s signature fusion of heritage, innovation, and luxury. Celebrating this milestone, Noor Stars—the face of our Ramadan 2025 Capsule—hosted the store’s grand opening. As one of the most influential digital creators in the region, Noor brought her signature energy and style to the event, offering guests an exclusive first look at the Ramadan Collection. The capsule, a fusion of bold design and timeless elegance, was crafted to honor the spirit of the season while embracing contemporary luxury. This new chapter also marks MCM’s growing presence in the region with the launch of a dedicated local e-commerce platform, ensuring a seamless shopping experience both in store and online. Discover the new MCM Riyadh flagship store and see for yourself how craftsmanship, creativity, and culture can converge.