Join us for the 16th Open Science In Brief event titled ‘’Science-Driven Policies: The Key to Better Outcomes’’ on April 10 at 4:00 p.m. CEST. Our expert panelists will discuss how science-driven policies can complement existing tobacco control measures and accelerate the decline in smoking rates. Mark your calendars and CLICK ATTEND. Current tobacco control policies were designed decades ago when the market for tobacco and nicotine products was vastly different. Health authorities worldwide have made substantial investments in preventing smoking initiation and promoting smoking cessation through various measures, such as public awareness campaigns and regulatory and fiscal strategies. These have undoubtedly had an impact in reducing smoking rates globally, but not as much as expected. There are still around 1 billion smokers worldwide. This number has not meaningfully changed in decades and based on current trends is not expected to change in the near future. #OpenScience #ProductRegulation #TobaccoPolicy #ScienceRegulation
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Philip Morris International is a leading international tobacco company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smoke-free products. Since 2008, PMI has invested over $14 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. Following a robust science-based review, the U.S. Food and Drug Administration has authorized the marketing of Swedish Match’s General snus and ZYN nicotine pouches and versions of PMI’s IQOS devices and consumables - the first-ever such authorizations in their respective categories. Versions of IQOS devices and consumables and General snus also obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA. As of December 31, 2024, PMI's smoke-free products were available for sale in 95 markets, and PMI estimates that 38.6 million adults around the world use PMI's smoke-free products. The smoke-free business accounted for approximately 39% of PMI’s total full-year 2024 net revenues. With a strong foundation and significant expertise in life sciences, PMI has a long-term ambition to expand into wellness and healthcare areas and aims to enhance life through the delivery of seamless health experiences. References to “PMI”, “we”, “our” and “us” mean Philip Morris International Inc., and its subsidiaries.
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Updates
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With its National Action Plan Against Smoking, Greece is committed to tobacco harm reduction while ensuring public health protection. The country stands out as the first European Union member to permit scientifically substantiated claims related to the reduced health risks of smoke-free alternatives. Read about the regulatory frameworks for smoke-free products in Greece, New Zealand, and the U.S. here 👉 http://spr.ly/6047FhgrR #GreeceRegulation #GreecePolicies #RegulatoryApproach #GreecePolicy
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Different regulatory approaches can lead to different outcomes. Both Australia and New Zealand initially took a restrictive approach in regulating all tobacco and nicotine products. However, New Zealand then implemented a risk proportionate approach, contributing to New Zealand’s adult daily smoking rate declining at a much faster rate than Australia’s. Watch an informative conversation with Yvonne Khoo on this topic at the Open Science event here 👉 http://spr.ly/6042F2VRk #OpenScience #SciencePolicy #RegulatoryPath
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The U.S. Food and Drug Administration (FDA) has authorized the marketing of 20 oral nicotine pouch products, concluding that these products meet the regulatory standard by providing adult smokers and smokeless tobacco users a less harmful alternative. Prior to that, snus became the first smoke-free tobacco product to receive both Premarket Tobacco Product Application (PMTA) and Modified Risk Tobacco Product (MRTP) authorization with reduced-risk claims in November 2015 and October 2019, respectively. Read about the regulatory frameworks for smoke-free products in the U.S., Greece, and New Zealand ➡️ http://spr.ly/6040F5mUp #OralTobaccoRegulation #OralTobacco
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Science-driven policies should complement existing tobacco control measures to accelerate the decline in smoking rates. There are now different innovative ways of consuming nicotine that do not involve burning tobacco and have been scientifically substantiated to be less harmful than smoking. Agnieszka Wyszyńska-Szulc provides insight into why current tobacco control policies are no longer working effectively. Watch her speak at the Open Science event here 👉 http://spr.ly/6044FFpDQ #OpenScience #ProductRegulation #TobaccoPolicy #ScienceRegulation
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Tomorrow, we will go live on LinkedIn® with the Open Science in Brief event ‘’Science-Driven Policies: The Key to Better Outcomes,'' here ➡️ http://spr.ly/6042FSaEI During this 30-minute event, our expert panelists will discuss ➡️ ✅ A science-based approach to tobacco regulation. ✅ Policy examples from different countries. ✅ The role of smoke-free products in harm reduction. We hope we sparked your curiosity. TUNE IN tomorrow, April 10, at 4:00 p.m. CEST. #OpenScience #ProductRegulation #TobaccoPolicy #ScienceRegulation
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Join Philip Morris International (PMI) and Plug and Play in Berlin for an exclusive deep dive into the disruptive strategies shaping the future of operations and corporate innovation. This is your opportunity to connect with industry leaders and pioneering startups and scale-ups to explore how corporate venturing and open innovation are transforming advanced manufacturing and businesses in the era of Industry 4.0. Secure your spot here ➡️ http://spr.ly/6048FUa04 #OpenInnovation #PioneeringStartUp #CorporateVenture #DisruptiveStrategy
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Innovation should be encouraged by progressive regulatory frameworks. Different countries have taken different approaches in regulating smoke-free products. Some countries regulate smoke-free products the same as combustible products and some countries take different approaches. With novel products and new technologies, regulation should adapt at a fast pace. In the next few weeks, we explore the regulatory landscape in New Zealand, Greece, and the U.S., to name a few. Stay tuned! #ScienceBasedRegulation #ProductRegulation #RegulatoryApproach #ProductPolicies
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We are thrilled to go live with our expert panelists in a week from now, on April 10 at 4:00 p.m. CEST, in the Open Science event ‘’Science-Driven Policies: The Key to Better Outcomes.’’ If you haven’t done so already, then CLICK ATTEND and ask YOUR QUESTIONS in event chat 👉 http://spr.ly/6040FVfTj Thanks to science and innovation, there are now different ways of consuming nicotine that do not involve burning tobacco and have been scientifically substantiated to be less harmful than smoking. It is important that tobacco control policies are designed to support these alternatives as viable options to cigarettes. Our expert panelists will discuss how science-driven policies can complement existing tobacco control measures and accelerate the decline in smoking rates. Did we pique your interest? #OpenScience #ProductRegulation #TobaccoPolicy #ScienceRegulation
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Hear from our panel of experts at the Open Science LinkedIn® Live Event on April 10, at 4:00 p.m. CEST, as they discuss a science-based approach to tobacco regulation, its potential effects in reducing smoking rates, and how regulation can impact smoking rates in different parts of the world. ATTEND here ➡️ http://spr.ly/6043FJfOb and ask YOUR QUESTIONS in the event chat. #OpenScience #ProductRegulation #TobaccoPolicy #ScienceRegulation