Voices

AI voice is evolving fast, but at what cost? Many of the voices powering today’s AI tools were cloned without consent, compensation, or clarity. That’s not progress. It’s a problem. Your brand’s voice is part of your identity. If it’s not ethically sourced, it could damage the trust you’ve worked hard to build.

Here's why ethics will define the future of AI in branding. AI voice tools are exploding. But there’s a growing problem that some people still don't want to talk about. Consent. Many AI voices used in ads, content, and marketing materials are cloned without permission. No licensing. No compensation. No voice actor in the loop. That’s not just an ethical issue. It’s a trust issue. Your brand’s voice is part of its identity. If it was created unethically, your audience will notice. And they’ll care. We believe there’s a better way. One where brands don’t have to choose between innovation and integrity. Ethical AI voice licensing means real people, real consent, and real peace of mind. The brands that win in this next era won’t just have the best synthetic voices. They’ll have the most trusted ones.

“Incredible service, process and experience!” That’s the kind of praise we love to hear—especially from creative powerhouses like IBUKI Studios. As a Toronto-based production company, IBUKI specializes in crafting compelling narratives for commercials and films. When they needed the perfect voice for an online ad, we were thrilled to deliver. Curious about the latest trends shaping agencies in 2025? Check out our Agency Trends Report at the link below.👇 https://lnkd.in/gShK7Q4i

AI Voice is booming, but is your strategy bulletproof? Jump into the conversation on May 6 at 1pm EST and learn how to navigate the legal and ethical side of AI voice like a pro. We’re talking real risks, real solutions, and real talk from experts who know their stuff. Whether you’re building your first AI voice tool or scaling up fast, this is your chance to get ahead of the curve, without landing in hot water. Spots are limited. Register now at the link! https://bit.ly/4lqWHzE

“They make our lives easy.” That’s the kind of feedback we’re proud to earn. Especially from a powerhouse like OLIVER, who’ve been transforming in-house creative for brands like Unilever and Adidas. We’ve worked closely with their team for years, supporting their global output with seamless voice over solutions and reliable talent, every step of the way. Want to know how top agencies are staying agile in 2025? Read our latest Agency Trends Report at the link below.👇 https://lnkd.in/gShK7Q4i

Training a text-based LLM is NOT the same as training a voice-based model. Data for voice is scarce and the nuance is considerable. Recognizing the inevitability of a voice-first interface for apps and interactions, AI companies are scrambling to access data and get their models trained. This is where the world is headed. Lightning fast. The latest voice models are convincing. But when all is said and done, what will matter most to brands ISN'T the technology (which is fast becoming commoditized). It's the actual voice BEHIND the technology. Is it distinct? Is it ethically and fairly sourced? Is it yours? Has it been trained responsibly? Is it aligned to your brand identity? Do you have access to the human behind the voice? Just like your company office/storefront, letterhead, logo, website, app have defined your brand identity over the last century, the next brand frontier is your literal voice. And if you're not thinking about that today, you're likely lagging behind your competitors.

Energetic doesn't just mean louder. Where does your energy come from in the booth?

From cloned models to mental health detection through voice, AI is making headlines—but not always for the reasons you’d expect. This week: • H&M’s eerie (but real) plan to digitize its modeling roster • A promising new use of voice AI in healthcare • Why agencies are still leaning into human voices despite the tech boom Want to know what’s really happening across the ad world? Check out our Ad Agency Trends Report at the link below. https://bit.ly/42cgHgG

Still unsure about using AI voice? We get it. There's a time and a place for it. If you want to understand it a bit more, our team put together this excellent white paper just for you. Click the link below. https://lnkd.in/gaA7GpTa

“Quality voice talent can make or break a project.” That’s why agencies like Next Now Digital trust us to deliver. Again, and again, and again. From seamless booking to top-tier talent like Jenna Pinchbeck, we’re helping creative teams level up their productions without the hassle. Curious how agencies are evolving in 2025? Check out our latest Agency Trends Report at the link below.👇 https://lnkd.in/gShK7Q4i