It was great being a part of this amazing experience, thank you Neal Mohan and YouTube for always supporting creators like us! ❤️
#SuperBowlLIX highlighted what’s possible when creators, athletes, artists and brands come together to celebrate the magic of sports. This year, from the YouTube TV Pre-Kick Show to the YouTube Tailgate Concert with Post Malone, YouTube’s partnership with the National Football League (NFL) was at the heart of the action. At the core of our partnership is a deep commitment to innovation, whether through YouTube TV becoming the home of Sunday Ticket or reimagining how fans connect with the game. That innovation was in full force at our Super Bowl LIX Flag Football game, which got over 6 million live views the night before the Super Bowl. Viewers from around the world tuned in to watch YouTube creators iShowSpeed and Kai Cenat lead two teams of creators, NFL legends and celebrities - including music artists Latto and Terena Taylor, gold medalist Jordan Chiles, and college football star Shedeur Sanders. YouTube creators are the secret sauce that bring sports to life for the next generation. As I saw firsthand in New Orleans, their viewers aren’t just audiences. They’re ride-or-die, can’t-miss-a-moment fans - and YouTube is where they experience it all.
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