Scribe National’s cover photo
Scribe National

Scribe National

Business Content

Cochrane, AB 869 followers

We help B2B technology and leadership companies drive demand and revenue through the written word.

About us

Scribe National is a content strategy and writing studio. We partner with B2B technology and leadership companies to create high quality messaging, strategies and content that drive demand and revenue. Many marketers struggle to find time to create excellent content while maintaining a focus on strategy. That's why we offer a powerful system of content marketing assets to help you: ✅ amplify the voices of your subject matter experts ✅ position your B2B company as a thought leader ✅ give your sales team the backup they need to close deals ✅ reclaim your time to focus on content strategy and distribution We ignite connections between brands and audiences in industries like EdTech, HRtech and FinTech. We've had the pleasure of providing B2B content strategy and writing services to over 80 clients in 5 years — the majority being repeat customers — including tech unicorns like Pipe, Retool and Wealthsimple, and others among Canada’s 50 fastest growing companies like TouchBistro. Writing isn’t just our day job — it’s a craft we’ve been honing for nearly 15 years. As a former news reporter, Scribe National founder Afton Brazzoni has built our company with a journalistic approach that means your content is original, expert-level and stands out in a sea of mediocrity. If you're ready to work with a small-but-mighty content studio that understands you and your customers — and that will never feel like a faceless agency where you’re just a number — we’re your team. We take the utmost pride in our work and our clients’ success. Our values of excellence, dedication, curiosity and originality guide us every step of the way in our relationships and projects.

Website
http://www.scribenational.ca
Industry
Business Content
Company size
2-10 employees
Headquarters
Cochrane, AB
Type
Privately Held
Founded
2019

Locations

Employees at Scribe National

Updates

  • Dedication isn’t just one of our main values—it’s how we do business. ✍️ Dedication means showing up for our clients consistently. It also means bringing resourcefulness and accountability to the table. 🤝 Our team is passionate about written content and ensures every piece delivers value to your audience, so you can turn more prospects into paying customers. We also believe dedication is rooted in respect for our clients, their audiences and their companies' values. What does dedication mean to you? How would a content studio committed to dedication help you and your clients? #contentagency #contentwriting #contentmarketing

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  • Connecting with Gen Z audiences is a major challenge for many businesses. So Pinterest decided to remind its advertisers that it can help reach this sometimes difficult-to-tap-into demographic. The P is for Performance campaign featured unique videos that were more like mini action movies than marketing. Their goal was to drive home the idea that Pinterest is not just a platform for boosting brand awareness, it actually drives results for brands. Produced by Pinterest’s House of Creative, the videos featured two heroines racing through action-packed adventures while explaining the benefits of performance-based ads. The bold and fitting tagline, "High action! Lower funnel!" emblazoned across the screen, also added to the eye-catching factor. Watch the videos and learn more about this creative B2B campaign in the comments. ⬇️ #marketingcampaign #genzmarketing #b2bmarketing

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  • What's the first thing that comes to mind when you hear the words "content planning?" If your answer is a headache rather than a slew of fresh content ideas, we've got the perfect content planning tool for you. With our content calendar, planning can be downright stress-free. Here’s how this simple tool helps: ✅ The calendar makes it easy to align your content and business goals ✅ It streamlines planning across multiple channels so you don't get overwhelmed ✅ It boosts content output so you can scale without compromising quality Elaine Benacchio, founder of Clear Mental Health, uses the calendar to plan her content. Here's what she says: "There are countless content calendars and planners on the internet, and I struggle to find a reliable calendar I can trust for my business. The details in the Scribe National content calendar are very valuable to me, and the tool guides me in the correct direction for any and all of my content." Ready to simplify your content planning? Download your free calendar today. Link in comments. ⬇️ #contentplanning #contentstrategy #contentwriting

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  • How do you break into the world of product management? @TacitEdge is here to make the journey easier, less mysterious and more equitable. The company offers professional training and coaching for individuals and businesses looking to gain product management expertise. They also focus on helping and empowering women and visible minorities to pursue product management (and similar) roles. Given its mission, it’s no surprise that Tacit Edge's LinkedIn posts revolve around the firm’s clients, with content about educational resources, product management scholarships and webinars. Tacit Edge’s co-founder, Renee Matsalla, even made Avenue Calgary Magazine’s Top 40 Under 40 list for her role in building “the first equitable and globally recognized applied micro-credential program for product management.” 🥳 Check out what Tacit Edge has to offer: https://t.ly/rQBGk #yyctech #productmanagement #b2bsaas

  • Can you make more money and work less? Absolutely. All you need is a solid plan to scale your business. 💡 If you run a service-based business, this blog post is for you. In it, we'll break down 10 actionable tips for scaling your business so you can increase your revenue without major expenses. 🥳 We'll dive into: ✅ Automating tedious tasks to free up valuable time ✅ When and why you may want to increase your rates ✅ Diversifying your income streams by creating and selling products Ready to find a balance between growing your business and earning more? Visit the link in the comments for all 10 tips. #serviceproviders #marketingstrategy #solopreneur

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  • You have the right expertise. But how do you let potential customers know you're the right choice for them? Join us on April 24 for a free virtual roundtable to find out. Our founder, Afton Brazzoni, will be chatting with three incredible entrepreneurs about how to leverage thought leadership for growth. During the roundtable, we'll dive into: ✅ How to position yourself as an expert so clients come to you ✅ Marketing strategies that don't feel salesy and help you attract high-quality customers ✅ The best ways to highlight your expertise on LinkedIn, your website and more It's time for you to go from hidden gem to go-to expert. Start your journey at the link in the comments. ⬇️ #contentstrategy #marketingstrategy #thoughtleadership

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  • Good content demands good planning. However, keeping a consistent content schedule while posting enough content and ensuring it's always high-quality can get overwhelming, especially if you're working solo or with a small team. Many B2B tech professionals find it challenging to turn complex technical information into engaging content that resonates with their audience. How do you stick to a set content schedule? For example, do you use a content calendar or brainstorm with your team regularly? Let's chat in the comments. ⬇️ #contentplanning #contentstrategy #contentmarketing

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  • Imagine closing more deals and driving 10x your current website traffic. Our work with Ashton Construction Services demonstrates how long-form content impacts significant and tangible business growth. ACS has been building spaces where people can gather and thrive since 2014, making the company an essential part of Alberta’s Bow Valley community. We were proud to become ACS’ local partners, especially given our shared values, like dedication to building strong working relationships. ACS is also committed to quality, which is why the team cares deeply about sharing detailed project case studies and insightful blog articles. We crafted long-form case studies and blogs that reflected these values while supporting sales enablement and providing useful information to ACS’ audience. See how we drove real business growth in multiple areas for this trusted construction firm: https://shorturl.at/aplz0 #casestudy #contentwriting #b2bmarketing

  • We help B2B tech brands drive demand and growth. How? By crafting high-quality written content that: ✅ Resonates with your audience ✅ Aligns with your mission and brand values ✅ Supports your marketing goals From white papers to case studies to website copy, our team will consistently demonstrate your brand's expertise and ability to help customers overcome their biggest challenges. Ready to make your brand more memorable and start turning prospects into paying customers? Visit the link in the comments. ⬇️ #whitepaper #casestudy #contentmarketing

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  • Stress-free content planning is in your future. 🔮 Our free downloadable content calendar is designed to: ✅ Align your content with business goals ✅ Create content that engages and builds trust with your target audience ✅ Help you plan content across various channels ✅ Increase your content volume without sacrificing quality Elaine Benacchio, founder of Clear Mental Health, uses the calendar to plan her content. Here's what she says: “There are countless content calendars and planners on the internet, and I struggle to find a reliable calendar I can trust for my business. The details in the Scribe National content calendar are very valuable to me, and the tool guides me in the correct direction for any and all of my content.” Ready to simplify your content planning? Download the calendar for free. Link in comments. ⬇️ #contentstrategy #contentwriting #contentplanning

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