How can brands uphold trust while still delivering personalized, impactful experiences? Our Chief Marketing & Communications Officer, Raja Rajamannar, explores this question in the latest edition of his Quantum Marketing newsletter. This issue dives into the data dilemma—balancing ethical data use, consumer-first personalization, and long-term brand trust. Read it now:
Chief Marketing & Communications Officer and Founding President, Healthcare Business, Mastercard. Author of Wall Street Journal Bestseller “Quantum Marketing”
Data was once regarded as the holy grail of modern marketing. The more data we had, the better we could tailor experiences and messaging, and boost conversion rates. It felt like a marketer’s dream. But somewhere along the way, we stopped seeing people and started seeing profiles. Today, the most powerful marketing doesn’t just predict behavior — it inspires it. In my latest newsletter, I talk about how we can reframe personalization as a tool for human connection, not just conversion. Because the future of marketing isn’t just more data-driven — it’s more human. I look forward to hearing what you think.
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