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TikTok has 75 more days to make a decision about their US operations…but then what? Many companies have expressed interest in acquiring TikTok to avoid the ban that is still looming. The latest big brand to eye the platform? Amazon. If the rumors become reality, what would TikTok look like under Amazon’s leadership? Here's what we think might change...

When you’ve worked in social media for over 8 years, you’ve seen some wild claims! Senior Content Specialist Pascale Labonte-Cloutier has seen it all --- fake brand accounts, misleading headlines, viral hoaxes --- and knows how to spot fact from fiction. Now, with Meta’s fact-checking tools gone and AI misuse on the rise, misinformation is spreading faster than ever. But at ICUC, truth and trust are core to everything we do --- protecting communities, ensuring accuracy, and keeping brands informed. Here are a few of Pascale’s go-to tips to help you stay sharp when scrolling through bold claims online.

Social Media Manager Sabrina Rowe has been a vital part of ICUC for nearly 15 years! From moderating news forums to shaping brand communities, she has witnessed the industry evolve while staying dedicated to building trust and meaningful engagement. As one of the Humans Behind the Brands, Sabrina credits her biggest inspiration to the many ICUC-ers she’s worked with over the years; teams filled with dedication, support, and a passion for delivering the best to clients.

As a predominantly women-led company, we know that innovation and success thrive when diverse voices are at the table. This March, we’re celebrating the incredible women in leadership at ICUC by highlighting the valuable insights they’ve shared with our team.

The 4 tips you've been looking for when it comes to defining your Key Performance Indicators (KPIs) on social media. 🤳

You may have heard the terms "Social Media Management" and "Social Media Marketing" being thrown around, but what do they mean and what's the difference? 1️⃣ Social Media Management Social media management is all about keeping the conversation going. It's the day-to-day action—creating and posting content. It can include responding to messages, moderating comments, and maintaining the community. This role ensures that your social channels stay active, on-brand, and engaging for your audience. It’s like being the voice of the brand, maintaining the vibe, and creating that connection with followers. 2️⃣ Social Media Marketing Social media marketing is more about the strategy and the bigger picture. It can include strategically launching campaigns, tracking performance, and analyzing data to reach business goals. Social media marketing aims to grow your audience, increase sales, or to boost brand awareness. It focuses on the strategy behind each social platform to get measurable results, which may include things like targeted ads, promotions, and influencer partnerships to drive impact. The secret to your success on social media is a click away. Learn more about ICUC and how we can help: https://icuc.social/

Thank you to Marketing Brew and Jennimai Nguyen for featuring our expert insights on the recent social media firestorm surrounding Netflix's Emilia Pérez Oscars campaign. The article not only breaks down what happened when controversial tweets resurfaced from one of the movie's biggest stars, but also thoughts from our Co-President, Nicole van Zanten on how brands can learn from the response strategy. 📖 Read more here: https://lnkd.in/e9XkSjCx

Black creators continue to shape social media by educating, empowering, and strengthening connections in their communities. This Black History Month, we’re celebrating four creators who are making an impact: - Elaine Welteroth: Leverages storytelling to elevate diverse experiences, proving that digital platforms can blend fashion, activism, and education seamlessly. - Kyle Price: Creates relatable skits infused with Caribbean culture and humor, blending authenticity with trend-driven content that resonates across cultures. - Luvvie Ajayi Jones: Queen of the call to action, Luvvie uses cultural commentary and wit to spark meaningful discussions and empower her audience to take action. - Marques Brownlee: Known for mastering high-quality production, Marques makes complex products accessible to consumers while influencing major tech brands. These creators show that social media isn’t just about content, it’s about impact, strategy, and connection.

How do you spot impactful cultural moments and trends? Social Listening is key. Meet Daniel Best, an Insights Analyst who knows that the best insights start with clean data, confidence, and the right questions. Whether it’s identifying shifts in online conversations or ensuring data accuracy, Daniel helps brands uncover real trends that matter. Here are Daniel's ABCs of Social Listening.