Humengine

The state of the world has a lot of us on edge right now. That’s why Brake’s Chief Medical Officer, Dr. Shelly Dev, and our CEO, Josh Mal, will be discussing practical steps you can take to alleviate workplace anxiety. This isn’t your typical death-by-PowerPoint webinar. Dr. Dev will share tools and tactics she uses with her ICU team to overcome overwhelm in high-pressure situations. We’re going live tomorrow at 1:00 PM. You can sign up here: http://bit.ly/3X4nFTp #workplaceanxiety #burnout #community #microbreaks

Do you believe that a sales rep is CEO of their territory? I do. This belief changes your perspective. If the sales rep is the CEO of their territory, then they are the quarterback of each individual deal. Yes it's a mixed metaphor I know. What that means is they are the boss. They need to coordinate and orchestrate resources. Those resources might be their own boss. They get to boss around their boss. Or it might even be the CEO of their company. Salespeople need to have a command for when they bring those people in, why, how, and the desired outcome. This is hard for a lot of sales reps. After all isn't your boss supposed to tell you what to do? My advice: 1. Get over it. The sooner that you realize that you are an entrepreneur with your own mini small business, the better. 2. Above I said 'boss people around,' but the truth is you need to be able to wield influence in a positive and productive way. After all resources are finite. Your colleagues will want to work with a salesperson who is easy to work with, who uses them carefully, and who gets results with closed deals. 3. Finally just because you are the CEO of your own territory does not mean you can ignore the sales process or other frameworks and approaches that are proven to be effective. This is the tricky part for sales leaders. You want to empower your sales people to do whatever they need to in order to be successful. Yes it has to be ethical and legal. And at the same time the sales person still has to live within the box that is the role they are in. that's a tricky balancing act.

Wrapping up my time at Humengine as a Growth Analyst has given me a chance to reflect on just how far I’ve come. This role challenged me to step far outside my comfort zone—and I’m grateful for it. I learned to navigate the world of cold outreach, from building lead lists and managing backend systems to confidently picking up the phone and making cold calls. I booked client meetings, supported growth campaigns, and played a part in how we brought Humengine’s mission to life: helping companies grow by understanding their people better. Every day brought a new challenge, and with it, the chance to grow. The fast-paced, human-focused environment taught me how to adapt quickly, think strategically, and communicate with clarity. Big thanks to the Humengine team for creating a space where curiosity and ambition are met with support and trust. This experience sharpened my mindset, expanded my skill set, and left me excited for what’s next. A big shout out to Adam Wells and Paul Brown for supporting my journey. Thank you to Shobha Lee for guiding me in my development. Looking forward to seeing what they do next🚀

Cold email tip: Don’t write the message. Find the message. How? Start with a quote from a customer describing the problem. Here’s a quote from CEO of a 28-person company: “One of the most exhausting things as you cross 25 employees is zooming into something super detailed with a team… then zooming out to look at the big picture… then back into sales, then out, then into product. You become a team of teams. It’s not one team anymore. If you don’t have a system to manage that, you become the system.” Now watch how this becomes the first line of a cold email: “Will, with 28 employees, how much of your day is spent zooming in and out from details to big picture?” That’s a head-nod moment. And when prospects nod, they keep reading, because it feels like you get them. But here’s the thing: you can’t fake this. You’re not a CEO of a 28-person company. You’re a salesperson. You have to find these words, not invent them. Your customers are better at writing cold emails than you are. So don’t write like you talk. Write like they talk.