Circular Rubber Technologies Inc.

Turning Waste into Opportunity: The Power of CRT@DNR100 Imagine a world where the mountains of abandoned mining tires no longer pose a threat to people and the planet. Instead of sitting in landfills or polluting the environment, they become something valuable — something that fuels a sustainable, cost-effective future. That’s exactly what we’re doing at Circular Rubber Technologies Inc. with our CRT@DNR100. Our approach is simple: less waste, lower costs, more value to our customers. Traditional rubber recycling processes are energy-intensive, wasteful, and expensive. But we’ve reimagined the process. Using the Entex planetary-roller-extruder, we’ve eliminated unnecessary steps like reactors, autoclaves, and conveyor belt transport. In a single, efficient process, we optimize our devulcanization process allowing for reduced residence time and input material exposure; resulting in a high quality and consistent end product. Slashing the energy consumption and reducing emissions leads to a 85% lower emission compared to virgin natural rubber. The benefits go far beyond sustainability. Manufacturers using CRT@DNR100 cut material costs while increasing overall value. By replacing virgin natural rubber with the CRT@DNR100 devulcanized rubber compound, customers get more for less: a lower material input costs and increased compound volumes. And because our material often requires less curing time, production cycles speed up, further cutting costs. This isn’t just about making rubber—it’s about transforming the industry. We’re proving that sustainability and profitability go hand in hand. If you’re a manufacturer looking for a cost-saving, high-performance alternative, or an investor seeking real impact in the circular economy, let’s talk. Together, we can turn waste into opportunity. #Sustainability #CircularEconomy #RubberInnovation #WasteToValue #GreenManufacturing

🎥 Watch our latest video explaining the Why, What and How of Circular Rubber Technologies Inc. https://lnkd.in/eWWtPED7

With remembrance day long weekend coming up, our CTO Maartje van der Sande reflects on how sometimes, unexpected lessons and parallels can be drawn. These lessons are important; they help us remember why we work relentlessly every day at Circular Rubber Technologies Inc. towards a more sustainable future and it underpins the importance of our vision for the infinite re-use of the worlds rubber. #sustainability #circulareconomy #rubberrecycling https://lnkd.in/eUNMxiP8

Reflections on Capstone Journey: University of Victoria MBA Students completed their capstone project at Circular Rubber Technologies Inc. Our graduate team recently collaborated with Circular Rubber Technologies Inc. (CRT) on a Market Feasibility Research project, contributing to CRT’s efforts to refine its sales and marketing strategies as a leading supplier of devulcanized natural rubber. We feel a strong sense of accomplishment and gratitude as we conclude our capstone project. This journey has brought us significant professional and personal growth. We extend our thanks to Shauna Leblond, MGM MCI MBA, Chief Integration Officer whose leadership and support were crucial in guiding our work. Her insights were invaluable in shaping a project we are truly proud of. This project challenged us to apply our MBA knowledge in a real-world context. We tackled complex problems, thought strategically, and developed innovative solutions with real-world impact. We focused on three critical areas to enhance CRT's market approach: - Customer Qualification (CQS): We enhanced their Customer Qualification Matrix to align potential clients with CRT's solutions, helping CRT focus on partners that match their ideal customer profile. - Customer & Market Segmentation: We expanded their Sales & Market Position Matrix to target high-value segments, maximizing CRT's impact and proving their product's quality across diverse markets. - Customer-Related Risk Assessment: We contributed to the Risk Assessment Framework to integrate risk assessment with CRT's CQS and ICP, enabling early risk identification and offering customized value to customers. Through in-depth industry analysis, we highlighted the strategic value of data-driven insights, contributing to the foundation of CRT’s Sales Playbook—a comprehensive guide from prospecting to closing. This experience has been invaluable, equipping us with skills that will drive future success in sustainability initiatives. We’re proud to have helped CRT build a strong strategic foundation, positioning them as a leader in the sustainable rubber industry. It was rewarding to see our recommendations turn CRT’s vision into actionable strategies, accelerating their sustainability impact and transforming the industry. Ben Funke : Sustainable Value Creator | Data-Driven Strategist | Operations & Finance Expert - Santa Monica, California, United States Carlos Garcia: Sustainable Innovation Leader  | Commercial and Customer Account Manager - Canada Hany Attalla Sustainable Innovation Leader | Sales & Key Account Manager - Canada

It was a pleasure connecting with industry colleagues and fellow rubber enthusiasts at the 2024 International Elastomer Conference in Pittsburgh last week! We’re proud to share that our Co-founder & CTO, Maartje van der Sande, took part in an insightful panel discussion on devulcanization. Key takeaways from the discussion: - Devulcanized materials are already being applied across multiple industries. - These materials hold tremendous potential to meet customer needs and drive a more circular future for rubber. - Success in utilizing devulcanized materials lies in knowledge and expertise, and the companies on stage have the skills to support their customers in this field.

Come and join our CTO Maartje van der Sande for the panel discussion on rubber devulcanization tomorrow at the International Elastomer Conference

Looking forward to next weeks session at the International Elastomer Conference in Pittsburgh. Our co-founder & CTO Maartje van der Sande will participate in the Rubber Devulcanization Panel Discussion. Hope to see you all at this session: Wed Sept 11, 11:45am - 12:45pm

MARI Technology Holland and Circular Rubber Technologies Inc. Partner to Develop Sustainable Rubber Solutions for Public Transportation MARI Technology Holland, a leading provider of vibration, flow, and sealing technology for the maritime, offshore, and railway industries, is pleased to announce a strategic collaboration with Circular Rubber Technologies Inc., an innovative leader in rubber recycling. This partnership aims to create advanced circular rubber products tailored for the public transportation sector. The collaboration will combine MARI Technology Holland's deep expertise in material science with Circular Rubber Technologies Inc.' groundbreaking recycling methods. Together, they plan to develop high-quality, durable rubber products that provide a sustainable alternative to existing options by utilizing circular materials, thereby reducing the environmental impact of public transportation systems. Beyond the initial launching application further products in which CRT’s devulcanized material can be used are already identified and range from the maritime industry; e.g. fenders, vibration mounts, offshore industry; e.g. shock pads, vibration mounts and further products in the railway industry; e.g. vibration mounts, bogey components. “We are thrilled to partner with Circular Rubber Technologies to introduce innovative, eco-friendly solutions to the public transportation industry,” said Richard Vogelaar, Managing Director at MARI Technology Holland. “This collaboration aligns perfectly with our dedication to sustainability and circular economy principles, keeping us at the forefront of industry innovation.” “This partnership with MARI is an exciting opportunity to demonstrate that our devulcanized material can be re-used in high-quality rubber products for demanding applications,” said Maartje van der Sande, Co-founder & CTO at Circular Rubber Technologies. “By combining MARI’s expertise in product development with our knowledge of recycled materials, we have the potential to drive a revolution in rubber product innovation far beyond this initial application.” The first products resulting from this collaboration are expected to be available in 2025, marking a significant milestone toward a more sustainable future in public transportation.

🌍 Embracing rubber reclaim isn't just a choice—it's a strategic advantage. 👉 Read the latest blog written by our Chief Integration Officer, Shauna Leblond, who delves into how incorporating devulcanized rubber reclaim can drive cost savings, enhance sustainability, and meet the rising demand for responsible products. 🌿🤝 🔗 https://lnkd.in/ggGg_pzy #Innovation #CircularEconomy #RubberReclaim #Leadership

Circular Rubber's Impact Report: Driving Sustainability Forward Circular Rubber Technologies Inc., we work hard to lead the charge in sustainable innovation within the rubber industry. In our latest Impact Report, you can read about our strides toward a greener future and showcasing the tangible results of our efforts. Key Highlights: - Reduced Carbon Footprint: Our devulcanization process is ~85% less carbon intense compared to virgin rubber production. - Innovative Recycling Process: Because of our groundbreaking devulcanization process, CRT’s product substitutes virgin natural rubber in new products; preventing the negative effects of virgin rubber production and closing the circularity gap. - Renewable Energy Usage: Our facility in Red Deer, Alberta, will be powered entirely by 100% renewable energy. - B Lab Certified: We are incredibly proud to be B Corp certified, and we integrate these high standards into our daily practices. This report is a testament to our commitment to creating a circular economy for rubber products, ensuring that our operations are environmentally responsible and socially beneficial. So for some inspiring weekend reading, we invite you to explore the full report (you can download from our website) and join us on our journey towards a sustainable future. https://lnkd.in/ej2-QQKs