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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
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Google Ads
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Create a plan for your advertising budget and drive business growth

Performance Planner is a tool that helps you make the most out of your advertising budget quickly and easily.
Go to Performance Planner
Plan
Forecast
Grow

Plan

Plan your budget more effectively

Create a plan to help determine the right advertising budget for your campaigns so you can achieve your business goals.

Forecast

Anticipate campaign performance

See how adjusting your advertising budget or campaign settings may impact performance metrics like clicks, conversions and cost per action.

Grow

Discover new opportunities

Review relevant suggestions that can help you meet your business goals. For example, adding new keywords to capture new Search opportunities.

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads expert and customer working together on a call.

Get started with Performance Planner

We know that using a new tool can be complicated.
Get started
  • one

    Create a plan

    Select the campaigns that you’d like to include in your plan. It’s recommended that you choose campaigns that drive towards the same goal. Performance Planner works best by shifting budgets between multiple campaigns.
  • two

    View forecast

    The forecast graph shows how changes to your overall spend could affect the performance of all of the campaigns that you selected for your plan.
  • three

    Manage your budget

    You can plan your monthly and quarterly budgets to make sure that you’re getting the most out of your campaigns.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

  • Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more

  • Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Learn more

  • Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
    Learn more

Frequently asked questions

What is Performance Planner in Google Ads?

The Google Ads Performance Planner is a tool that lets you create plans for your ad spend and determine how bid and budget changes affect campaign performance. It works by modeling the best budget and bid target allocation across your campaigns.

Learn how to create a plan for your advertising budget by visiting the Drive Business Growth with Performance Planner page.

What metrics can I estimate with Performance Planner?

With Google Ads Performance Planner, you can see how changing your advertising budget will impact key performance metrics such as:

  • Clicks
  • Conversions
  • Costs per action

You can also see how adding new keywords might help you find new search opportunities. Learn more about using Performance Planner to forecast performance by visiting the About Performance Planner page.

What can the Performance Planner recommend?

Performance Planner can make recommendations to help you improve your Google Ads campaign such as:

  • Determining the right advertising budget for your campaign goals
  • Adding new keywords to capture new or seasonal search opportunities
  • Assessing the impact of adjusting ad spend or campaign settings

Learn how to create a plan to drive growth for your business by visiting the Create and edit a plan with Performance Planner page.

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