welovefounders

For the past 15 years, I’ve been bouncing between agency life and working in-house, trying to figure out what really matters when it comes to building brands. Along the way, one question kept popping up: “Why should anyone care about your brand?” Today we're thrilled to announce the launch of SUBSTANCE. A multidisciplinary creative practice based in Brussels, co-founded with my friend and longtime collaborator, Pierre Hubin. We’re here to work with brands that want to cut through the noise and actually connect with people—without the fluff. SUBSTANCE is about doing work that feels right. Work that looks amazing, but most of all makes sense. Over the last few months, we’ve already been lucky to collaborate with brands like New Balance, high-growth French ultra trail brand WISE, Parisian probiotics KOSBIOTIC, American creative AI studio Obsidian Studio, or the Brussels-based venture capital firm welovefounders or Lisbon-based hospitality group VIDA PLENA. We’ve also put together a network of world-class talents from around the world. No big agency egos or outdated systems—just the right people for the right projects. What we do: - Brand Strategy - Brand Identity - Creative Direction - Art Direction - Digital Experience + Shopify E-commerce - Content Services If you’re building something exciting and want to chat, hit me up. I’d love to hear what you’re working on. max@substance.works substance.works 📸 Instagram: @substance.works

👀 Never seen before! 🎤 Live Pitch Competition 🤑 €100,000 Cash Prize for the Winner!!! I’m delighted to share the:  welovefounders & Friends Live Pitch 🏆 In addition to our regular Awards competition, we're excited to announce a Live Pitch event for select applicants. This exclusive opportunity will take place during our Awards Day, a full-day conference scheduled for Thursday, June 5th. 🗓️ Mark your calendars! This Live Pitch competition will offer participants exceptional visibility. Pitching in front of an anticipated audience of several hundred attendees at the Awards Day. Participants will also have the tremendous opportunity to present to a Live Pitch Jury composed of professional investors and angel investors. And eventually, the winner will have the chance to engage with jury members to negotiate an investment of up to €100,000 in their startup/scaleup. 🦈 Tank à la belgische saus! Do you know someone who should win this prize? Tag her/him in the comments 💬 You wanna win this prize? APPLY NOW: Belgium Startup Awards Let's scale it up! 👏 #startups #scaleups #buildingbridges

🚀 Last week, we’ve solidified our presence in Paris by hosting our 2nd edition of our Startup Private Workshop Night !✨ We gathered 20 startup founders and 7 coaches in an intimate setting for a night of 35 one-to-one workshops, tackling growth challenges with our expert mentors: ↗ 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 ↗ 𝗪𝗵𝗶𝗰𝗵 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 ↗ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝗽𝗹𝗮𝗻 This is not your typical afterwork or conference. It’s a hands-on opportunity for founders to connect, share their challenges, and start working on concrete solutions with experts who have been supporting startups for over 20 years. A huge thank you to our partners who joined us for this edition: ↗ Charles-Antoine Crosnier and the team at iii - financements ↗ Romain Dehaussy from Cambon Partners ↗ Thomas Goubau, Olivier Tabery, and Olivier Mertens from welovefounders And thanks to all the great entrepreneurs that joined us for this 2nd edition of our Private Startup Night: Alexis Auchère from 𝗨𝗻𝘃𝗲𝗶𝗹, Yakir Fenton from 𝗧𝘄𝗮𝗶𝗻𝘀, Eugene Perret from Tulyp.io, TAMIO NGOMA from Togethrust, Charles TERREY from TerraGrow, Philippe MAUBERNA from Standing Ovation, Romaric Bouxin from LinkCy, Cédric Leblanc from l'Atout, Vincent LORACH from La Forge, Natalie Casey from Koolboks, Florian Ribeiro from Karyon Food, Victor Poulard from Brocolis, Stephanie Hammett Kenda and Charly Gaillard from Beager, Maxime Treves from Battri, Baptiste Billoir from Agent.ai, David Mendlewicz, Thomas Guedj and William François from 𝗶𝗶𝗶-𝗙𝗶𝗻𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀... And more that we've missed because of LinkedIn's tagging limit on posts 😪

Donna’s 2024: Less admin, more driving deals 🚗💨 This year, I focused on helping field sales reps do what they do best—sell! 🏆 Whether you’re closing deals from the car or connecting with prospects on the go, I’m right there to take admin work off your plate (because your CRM doesn’t fit in the glove compartment). As 2024 comes to an end, I’m taking a moment to reflect on the incredible partnerships and milestones that shaped our year. Here’s to 2025: buckle up for an amazing year ahead—more wins, less admin, and a smooth ride to success! 🥳 Interested? Book a demo now through https://lnkd.in/d5zC4FET Looking forward to 2025 Sam, Gheerwijn, Koen, Peter, Florian, Flor, Bram, Lander, Xander, Jonas, Nicolas, Ruben #salesassistant #fieldsales #donna #askdonna

🏆 𝗛𝘂𝗴𝗲 𝘀𝗵𝗼𝘂𝘁𝗼𝘂𝘁 𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁𝗚𝗘𝗠 𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗪𝗶𝗻𝗻𝗲𝗿𝘀! 🏆 The excitement from Ghent Slush’D is still in the air, and we want to take a moment to celebrate the winners of our nextGEM Pitching Competition one more time. These startups brought their A-game and truly impressed everyone: 🎓 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀 & 𝗣𝗵𝗗 𝗧𝗿𝗮𝗰𝗸: NOX Energy – driving change in sustainable energy. 💡 𝗛𝗮𝗿𝗱𝘄𝗮𝗿𝗲 & 𝗛𝗲𝗮𝗹𝘁𝗵 𝗧𝗿𝗮𝗰𝗸: OTIV – pushing boundaries in rail automation. 🤖 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 & 𝗔𝗜 𝗧𝗿𝗮𝗰𝗸: Donna – elevating sales to new heights using AI. And a special congratulations to Donna, who took home the title of the ultimate nextGEM 2024 winner! 🎉 We’re incredibly proud of the hard work and vision these teams brought to the stage. Here’s to their continued success! 🚀 Axelle Moortgat | Sam De Smet | Nicolas Christiaen #GhentSlushD #nextGEM #startups #Innovation #PitchingCompetition