Accurat.ai’s cover photo
Accurat.ai

Accurat.ai

Technology, Information and Media

Ghent, Flemish Region 1,933 followers

Market Research on Steroids. Near real-time insights about shoppers, brands & markets.

About us

We understand consumer behaviour. Accurat collects millions of coordinates every single day. Smart algorithms turn this raw geo data into real-world consumer behaviour insights such as routes travelled or stores visited. All insights are translated to help serve retailers, real-estate and media companies with 3 products: 📈 MarketMonitor: Understand how your market & brand are evolving. 🧭 CampaignCompass: Measure & improve your marketing impact. 🛣️ TrafficTracer: Evaluate & monitor the potential of each location. The ongoing collection of location data at mass, allows for what we have dubbed “market research on steroids 🚀”. Using a simple report builder, brands can generate reports that allow for more granularity than any other market research solution. Results are available in minutes instead of weeks and can easily be shared with colleagues. Join industry leaders like Delhaize Belgium, Proximus, vanHaren Schoenen BV, Lidl België & Luxemburg, Brico, Aveve N.V., and many more who trust Accurat to drive their success.

Website
https://www.accurat.ai
Industry
Technology, Information and Media
Company size
11-50 employees
Headquarters
Ghent, Flemish Region
Type
Privately Held
Founded
2018
Specialties
big data, location intelligence, advertising, geo, data science, consumer behaviour, and retailtechnology

Locations

  • Primary

    Brusselsesteenweg 6

    7th floor

    Ghent, Flemish Region 9050, BE

    Get directions

Employees at Accurat.ai

Updates

  • 📊 𝗥𝗲𝘁𝗮𝗶𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁. 𝗡𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗲𝗶𝘁𝗵𝗲𝗿. At Accurat.ai, we’ve launched a growing library of 𝗽𝗹𝘂𝗴 & 𝗽𝗹𝗮𝘆 𝗿𝗲𝗽𝗼𝗿𝘁𝘀—built to get instant answers to real-world questions for retailers, media and real estate companies. 🧠 With 𝟭𝟬 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗹𝗶𝘃𝗲 𝗮𝗻𝗱 𝗻𝗲𝘄 𝗼𝗻𝗲𝘀 𝗮𝗱𝗱𝗲𝗱 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸, it’s never been easier to track market shifts, campaign impact, or loyalty trends—faster than ever. 💡 Got a question that’s too specific or new? We’ll create a 𝗰𝘂𝘀𝘁𝗼𝗺 𝗿𝗲𝗽𝗼𝗿𝘁 and add it to our expanding toolkit—because at Accurat, 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝘁𝗮𝗶𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝘀 𝗮𝗻 𝗮𝗻𝘀𝘄𝗲𝗿. ⚡ No delay. No analyst required. Just 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲, 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀—ready to share. That’s 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝘀𝘁𝗲𝗿𝗼𝗶𝗱𝘀 🚀

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  • 🌇 𝗪𝗮𝗻𝗻𝗮 𝗯𝗲𝗰𝗼𝗺𝗲 𝗼𝘂𝗿 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝗿? A fully furnished office space just opened up—right next to us on the 7th floor of Keizerpoort in Ghent. With 360° views over the city and its towers (yes, even the port!), it’s an inspiring spot to work. ✅ Room for 8–15 people ✅ Shared meeting rooms, kitchen, phone booths ✅ Parking, bike storage, showers & lockers ✅ Easy access by car and public transport ✅ Fixed monthly fee possible for utilities, internet, cleaning, etc. 📍 Brusselsesteenweg 6, Ghent – by Keizerpark Looking for a plug-and-play workspace? 👋 Drop us a message—we’d love to welcome a new neighbor! Bart Muskala Steven Van Canneyt Frank Koelewijn Joeran De Jaeghere Ruben Debelie Jana Baeyens Robin De Bock Ayco Neyt Kobe Hens Bavo Deprez Marten Roels Henri Van den Braembussche Steven Mortier Thor Dossche Bart Putteman

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  • 🏬 𝗥𝗲𝘁𝗮𝗶𝗹 𝗥𝗲𝘀𝗵𝘂𝗳𝗳𝗹𝗲: 𝗰𝗹𝗼𝘀𝘂𝗿𝗲𝘀, 𝗰𝗼𝗺𝗲𝗯𝗮𝗰𝗸𝘀 & 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗯𝗮𝘁𝘁𝗹𝗲𝘀 Europe’s retail landscape is shifting fast: ❌ Major players like Blokker, Casa International, Görtz Holding GmbH, Gerry Weber Nederland and Wayfair are closing stores or exiting markets ✅ TEDi is targeting 300 stores in Belgium 🇧🇪 ✅ Jumbo Supermarkten continues rapid growth in Flanders 🇧🇪 ✅ eyes and more plans 150 new openings across Germany 🇩🇪 ✅ KiK Textilien und Non-Food GmbH is actively expanding in the Netherlands 🇳🇱 ✅ Wibra is growing across both Belgium and the Netherlands 🇧🇪 🇳🇱 ✅ Maxi Zoo Nederland and Pet's Place are moving into former Blokker units 🇳🇱 📍 But picking the right location isn’t about gut feeling—it’s about data. With 𝗧𝗿𝗮𝗳𝗳𝗶𝗰𝗧𝗿𝗮𝗰𝗲𝗿, retailers use real-world movement data to make smarter, faster decisions. 🔍 𝗚𝗮𝗶𝗻 𝘁𝗵𝗲 𝗲𝗱𝗴𝗲 𝘄𝗶𝘁𝗵: ✅ 𝗦𝗵𝗮𝗿𝗲𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 – Spot cannibalisation risks ✅ 𝗖𝗮𝘁𝗰𝗵𝗺𝗲𝗻𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 – Understand who shops nearby ✅ 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 & 𝗰𝘂𝘀𝘁𝗼𝗺 𝗿𝗲𝗽𝗼𝗿𝘁𝘀—no analyst needed This is 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝘀𝘁𝗲𝗿𝗼𝗶𝗱𝘀—real-time, unbiased, and built for action. #TrafficTracer #MarketResearchOnSteroids #RetailExpansion #Accurat #RetailInsights #LocationIntelligence #RetailRealEstate

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  • 🚀 𝗔𝗰𝗰𝘂𝗿𝗮𝘁 𝗮𝘁 𝗥𝗲𝘁𝗮𝗶𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗯𝘆 𝗥𝗲𝘁𝗮𝗶𝗹𝗥𝗮𝗱𝗮𝗿! 🚀 On April 8, our Sales Lead Frank Koelewijn will be joining the Retail Experience event, organized by RetailRadar (by JUMP retail)! 🎉 At Accurat.ai, we specialize in location intelligence—helping retailers make smarter decisions with 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝘀𝘁𝗲𝗿𝗼𝗶𝗱𝘀. Understanding foot traffic, location performance, and shifting consumer behaviors has never been more crucial in an evolving retail landscape. 🔎 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗘𝘅𝗽𝗲𝗰𝘁 𝗮𝘁 𝗥𝗲𝘁𝗮𝗶𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲? This event is all about learning from real-world retail successes, exploring innovative store concepts, and gaining insights into the future of retail. Previous editions have featured inspiring entrepreneurial stories, store visits, and discussions on bold business decisions that drive retail success. 📅 Will you be attending Retail Experience on April 8? Let’s connect! Thanks for the invite Daan Merckx and Ernst-Jan Smids #RetailExperience #RetailRadar #Accurat #LocationIntelligence #RetailInnovation #SmartDecisions

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  • 👀 𝗬𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝘀𝗵𝗼𝘄𝘀 𝘄𝗵𝗼 𝗰𝗮𝗺𝗲 𝗶𝗻. 𝗕𝘂𝘁 𝗻𝗼𝘁 𝘄𝗵𝗼 𝗱𝗶𝗱𝗻’𝘁. Our Sales Lead Frank Koelewijn puts it perfectly: first-party data is powerful—but without market context, you’re missing half the story. At Accurat.ai, we fill in that blind spot with real-world behaviour and competitive insights. This is 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝘀𝘁𝗲𝗿𝗼𝗶𝗱𝘀. 🔁 Read Frank’s post below 👇 #RetailIntelligence #MarketResearchOnSteroids #Accurat #ConsumerBehaviour #LocationData

    View profile for Frank Koelewijn

    Market Research on steroids | Improve decision making in retail using real-world consumer insights | Country Lead | Business Development | Accurat.ai 🚀

    🇬🇧 "We only have data on our own customers." I hear that phrase more often than you might expect from large, reputable companies. But those customers only tell part of the story. You see who buys, but not who doesn’t show up. Not who chooses your competitor. Not who visits your store but leaves empty-handed. Not where your market share is really coming from — or going. First-party data is valuable, no doubt. But without market context, you’re flying blind in your own bubble. And real behavior? That happens far beyond your own walls. How do you deal with that blind spot? #marketresearchonsteroids #consumerbehavior #retailinsights ------------------------------------------------------------------ 🇩🇪 „Wir haben nur Daten über unsere eigenen Kunden.“ Diesen Satz höre ich öfter, als man von großen, seriösen Unternehmen erwarten würde. Doch diese Kunden zeigen nur einen Teil des Ganzen. Du siehst, wer kauft, aber nicht, wer nicht kommt. Nicht, wer sich für die Konkurrenz entscheidet. Nicht, wer zwar vorbeischaut, aber nichts mitnimmt. Nicht, wo dein Marktanteil wirklich herkommt – oder hingeht. First-Party-Daten sind wichtig, keine Frage. Aber ohne Markt-Perspektive bewegst du dich in deiner eigenen Blase – blind. Und Verhalten – echtes Verhalten – passiert nicht nur in deinem Store. Wie gehst du mit diesem blinden Fleck um? #marketresearchonsteroids #consumerbehavior #retailinsights ------------------------------------------------------------------ 🇳🇱 “We hebben alleen data over onze eigen klanten.” Die zin hoor ik vaker dan je misschien verwacht bij grote, gerenomeerde bedrijven. Terwijl die klanten maar een deel van het verhaal vertellen. Je ziet wie er koopt, maar niet wie er niet komt. Niet wie kiest voor de concurrent. Niet wie wél langskomt, maar niks meeneemt. Niet waar je marktaandeel eigenlijk vandaan komt (of naartoe gaat). First-party data is waardevol, zeker. Maar zonder marktperspectief vlieg je blind op je eigen bubbel. En dat terwijl gedrag — écht gedrag — zich niet alleen binnen je eigen muren afspeelt. Hoe ga jij om met dat blinde vlek-gevoel? #marketresearchonsteroids #consumerbehavior #retailinsights

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  • 📬 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝗦𝘁𝗲𝗿𝗼𝗶𝗱𝘀 – 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟱 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! Our latest newsletter brings you market research on steroids 🚀—real-world insights for retail, media, and real estate. 𝗧𝗵𝗶𝘀 𝗺𝗼𝗻𝘁𝗵’𝘀 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: 🧱 The vacuum left behind by Blokker in Dutch retail 🧠 A visionary step forward in product innovation 📊 Reach ≠ impact: why drive-to-store matters 🌿 DIY & Garden: sneak peek at our Spring 2025 report #MarketResearchOnSteroids #RetailInsights #DriveToStore #Accurat

  • 🎬 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴’𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗮𝘁 𝗔𝗰𝗰𝘂𝗿𝗮𝘁 𝘁𝗼𝗱𝗮𝘆... Cameras are rolling. Mics are on. And we’re putting words (and faces) to what makes 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝘀𝘁𝗲𝗿𝗼𝗶𝗱𝘀 🚀 more than just a tagline. With Bart Muskala (CEO) and Frank Koelewijn (Sales Lead) stepping in front of the camera, we’re sharing the real story behind: 🔍 Why smart retailers rethink market research 📊 How we answer questions others can’t 🚀 And what drives the tech behind our insights Stay tuned—something powerful is coming. #MarketResearchOnSteroids #RetailIntelligence #Accurat #ComingSoon #DriveToStore #BehindTheScenes

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  • 📣 𝗬𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲. 𝗚𝗿𝗲𝗮𝘁. 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗺𝗮𝗻𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗮𝗹𝗸𝗲𝗱 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝗲? In marketing, 𝗿𝗲𝗮𝗰𝗵 often steals the spotlight. It 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝗵𝗼𝘄 𝗺𝗮𝗻𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗮𝘄 𝘆𝗼𝘂𝗿 𝗮𝗱—𝗯𝘂𝘁 𝗻𝗼𝘁 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱 𝗻𝗲𝘅𝘁. At Accurat, we believe 𝗿𝗲𝗮𝗰𝗵 𝗶𝘀 𝗼𝗻𝗹𝘆 𝗵𝗮𝗹𝗳 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆. The other half? 🚶♀️🚶♂️ 𝗗𝗿𝗶𝘃𝗲-𝘁𝗼-𝘀𝘁𝗼𝗿𝗲 𝗶𝗺𝗽𝗮𝗰𝘁. That’s where things matter: ✅ Did your campaign shift visit share in your favour? ✅ Did it attract new shoppers—or just loyal ones? ✅ Was the effect stronger in some regions than others? ✅ And… did it perform better than your competitors'? Using 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, we help brands go beyond impressions and actually 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗼𝗻 𝗳𝗼𝗼𝘁 𝘁𝗿𝗮𝗳𝗳𝗶c—across physical stores, regions, and even down to target audiences. 🔎 𝗧𝗵𝗮𝘁 𝗶𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝗦𝘁𝗲𝗿𝗼𝗶𝗱𝘀 🚀 #DriveToStore #CampaignEffectiveness #LocationIntelligence #RetailMarketing #MarketResearchOnSteroids #Accurat

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    🌿 𝗦𝗶𝗴𝗻 𝗨𝗽 𝗡𝗼𝘄: 𝗦𝗽𝗿𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁: 𝗗𝗜𝗬 & 𝗚𝗮𝗿𝗱𝗲𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗕𝗲𝗹𝗴𝗶𝘂𝗺, 𝘁𝗵𝗲 𝗡𝗲𝘁𝗵𝗲𝗿𝗹𝗮𝗻𝗱𝘀 & 𝗚𝗲𝗿𝗺𝗮𝗻𝘆! 🌿 Today is the start of Spring, and that means peak season for the DIY & Garden retail sector! 🏡🌻 At Accurat.ai, we will prepare an 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗦𝗽𝗿𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁 covering Belgium 🇧🇪 , the Netherlands 🇳🇱 , and Germany 🇩🇪 , packed with 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗿𝗲𝗻𝗱𝘀, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗗𝗜𝗬 & 𝗚𝗮𝗿𝗱𝗲𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. 🔎 𝗪𝗮𝗻𝘁 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗶𝘀 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗿𝗲𝗽𝗼𝗿𝘁? 📩 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 𝗿𝗲𝗰𝗲𝗶𝘃𝗲 𝗶𝘁 𝗯𝘆 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝘀𝗽𝗿𝗶𝗻𝗴! 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲? 📈 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 – Visit trends for your brand and competitors across different regions. 📊 𝗚𝗮𝗶𝗻 & 𝗟𝗼𝘀𝘀 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 – Which brands are gaining visits which brands are losing customers. 💙 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 – Measure customer retention, understand cross-shopping behaviors, and analyze visit frequency. 🚀 Don't miss out on these insights—subscribe here: https://lnkd.in/eVAGCi6A #DIY #GardenRetail #MarketMonitor #RetailInsights #CustomerLoyalty #Accurat #LocationIntelligence #SmartDecisions #Belgium #Netherlands #Germany

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  • 🚀 𝗪𝗲𝗹𝗰𝗼𝗺𝗶𝗻𝗴 𝗡𝗲𝘄 𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗻𝘀 🚀 Last month, we welcomed Senne Holderbeke & Arno Collier to the Accurat team as data engineering interns! They’ll be working on 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗼𝘂𝗿 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 🇩🇪. From enhancing location accuracy to refining data pipelines, their contributions will help 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗻 𝘀𝘁𝗲𝗿𝗼𝗶𝗱𝘀. We’re excited to have them on board—welcome, Senne & Arno! 👏 #DataEngineering #Internship #MarketResearchOnSteroids #LocationIntelligence #Accurat

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