PHD Australia

"The marketing funnel is broken, and retailers need a new playbook”. Today’s shoppers expect seamless, personalised experiences across channels, and media has a bigger role to play than ever before. In this piece David Bielenberg, National Head of Strategy, PHD explores why a flywheel, not a funnel is the smarter way to structure the demand chain, and how media can drive not just marketing, but sales and service too. Thank you to AdNews Australia for publishing this important piece. You can read David's thoughts below or here: http://bit.ly/4luedmD

We’re excited to see the Shift 20 Initiative Casting Call campaign recognised with two nominations at the 2025 Mumbrella Awards! 💜 Pro Bono Campaign of the Year 💜 Social Idea of the Year Delivered in collaboration with Special Australia Group, TikTok and Zebedee Talent for the Dylan Alcott Foundation, the campaign challenges outdated perceptions and champions authentic disability representation across advertising and media. Congratulations to everyone involved in bringing this meaningful work to life, and to all the finalists that are driving change across the industry. #ProudtobePHD #PHDIntelligenceConnected

Yesterday, PHD along with our partners from UnLtd. , Yfoundations, Property Industry Foundation and Ogilvy, showed up in solidarity for the fight against youth homelessness. Our Head of Research, Lillian Zrim, spoke at a Youth Homelessness Matters Day forum and discussed PHD's collaboration in raising public awareness and advocating for a plan that supports our country’s most vulnerable. 40,000 young people are experiencing homelessness and half of those will be turned away due to lack of services. We want to do better and help all children and young people realise their potential. Thank you to our incredible media partners who are coming on the journey to support this important cause. April 16th is Youth Homelessness Matters Day – find out more and show your support here https://lnkd.in/giNiDvdQ. #ProudtobePHD

Strategy Director Natalie O'Hanlon recently attended the Mumbrella Retail Marketing Summit, where she heard from Australia's leading brands and experts. You can read all about the issues currently impacting the retail industry and Nat's five key insights below.

A big congratulations to Clare Cannons (Media Implementation Executive) who has recently been appointed as NGEN an MFA Initiative committee member! As part of the NGEN committee, Clare will play a key role in helping to drive meaningful initiatives and events for those with less than five years' experience in the industry. Well done Clare, you're a superstar. #ProudtobePHD

A big congratulations to Matthew Varrica and Spencer Moore for being selected for Yahoo Academy 2025! Across two days, they’ll embark on an engaging, high-energy learning experience that includes workshops and mentorship from industry experts. The best part? They will have the opportunity to take part in a Pitch Off to solve a real-world business challenge for Musicians Making a Difference. Wishing Matthew and Spencer all the best for this exciting program 💜 #ProudtobePHD #PHDIntelligenceConnected

On a recent episode of Uncomfortable Growth® Uncut with Rowena Millward, our Sydney Managing Director Pia Coyle shared her journey through personal upheaval, resilience, and self-discovery. From navigating single parenthood to embracing vulnerability in leadership, Pia’s story is a powerful reminder that growth happens in the messiest moments. Tune in here https://lnkd.in/g89YuXj9. #PHDIntelligenceConnected

It was so great to see Sydney's Head of Digital, Paula M., alongside Group Digital Director Josh Hover at this year's Future Media Forum, discussing data clean rooms with PepsiCo's Chris Gartside and Carolyn Baveystock. Here are some key insights from the panel: ⚙️ Data collaboration tools aren’t a silver bullet - they’re only as powerful as the strategy behind them. Real impact comes from a challenge-first approach, ensuring they solve business needs, not just collect data. 🤝 The key is collaboration - turning insights into action requires alignment between brands, agencies, and technology. 📈 We must embrace data-driven strategies and facilitate tech to deliver measurable, scalable personalisation in an evolving digital landscape where precision, automation, and compliance are front and centre. #PHDIntelligenceConnected

Our Sydney Managing Director Pia Coyle, recently joined ARN’s International Women’s Day Panel: Meaningful Conversations to March Forward, moderated by ARN’s Fiona Ellis-Jones. Pia shared candid insights on balancing her role as a media executive and full-time mum and how organisations can better support women. Pia was joined by Nutritionist Susie Burrell who explored the impact of daily stress on women’s health, while Emma Gillespie, Editor of The Daily Aus shared insightful statistics and data behind the real-world sentiments of what it is to be a woman in this day and age. The session was a heartfelt exchange of stories, emotions, and appreciation for women from all walks of life. #PHDIntelligenceConnected

What an incredible way to wrap up the week! We’re thrilled to share that we’ve been shortlisted for FOUR Festival of Media APAC awards! 🏆 ANZ – Best Comms Strategy Red Rock Deli – Best Use of Data PepsiCo – Best Use of Out of Home ŠKODA – Best Branded Content A huge congratulations to everyone involved in these standout campaigns, your creativity and dedication continue to inspire. Fingers crossed for awards night ✨ #ProudtobePHD #PHDIntelligenceConnected