Zitcha

Off-site is on fire 🔥 According to EMARKETER, off-site retail media ad spend in the US is growing at more than double the rate of on-site. This shift says a lot about where retail media is heading - reaching shoppers where they are, not just where retailers own the space. Retailers that can offer off-site media powered by first-party data - and connect it with on-site and in-store - are best placed to win brand budgets and deliver real shopper value. Using a single platform to activate media across on-site, off-site and in-store means everything is connected - and it’s all retail-first. That’s where the real value lies. #retailmedia

𝗭𝗶𝘁𝗰𝗵𝗮 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗙𝗿𝗶𝗱𝗮𝘆: 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴, 𝗢𝗻𝗲 𝗣𝗮𝗻𝗲 𝗼𝗳 𝗚𝗹𝗮𝘀𝘀 Joint Business Planning (JBP) has evolved. What once worked as siloed strategies for in-store, ecommerce, and marketing is now a liability in today’s omnichannel world. Zitcha enables true integration—onsite, offsite, and in-store—via a single platform designed for unified retail media planning. This means: -Cross-channel visibility -Better collaboration between merchants, marketers, and ecommerce teams -Stronger alignment between supply, demand, and media activation Integrated JBPs aren’t just a best practice—they’re now a business necessity. And without the right tools, they’re nearly impossible to execute. Still toggling between tabs? Here’s why that’s hurting your strategy- https://bit.ly/4i5iYjO 🔎Explore how modern retail leaders are moving away from fragmented planning, and why platforms like Zitcha are essential. #featurefriday #retailmedia #jointbusinessplanning #omnichannelstrategy #Zitcha

At Shoptalk Spring, Kate Marshall, our Director of Customer Success & Solutions, showed retailers how simple omnichannel retail media can be with Zitcha. In her daily live demos, Kate walked through how retailers can: ✔️ Build and launch campaigns across in-store, onsite, and offsite – from one platform ✔️ Activate their first-party data for smarter targeting ✔️ Get unified reporting and real-time performance insights across every channel Want to see how you can create an omnichannel campaign in 5 minutes or less? Book a demo today: https://lnkd.in/g2kE4igt #RetailMediaPlatform #RetailMediaNetwork 

Offsite #RetailMedia is now growing twice as fast as onsite (EMARKETER). That’s not just a stat - it’s a clear signal that retailers are expanding their networks beyond owned channels to unlock greater reach and performance. As Claire Wyatt from The Trade Desk puts it: “Most retailers don’t have the on-platform scale to hit the numbers they’ve promised their businesses. So they have to move to offsite media, because that’s where they can leverage the audiences and the data that they have across really the open internet.” Offsite is emerging as a critical lever - helping retailers activate high-value audiences across the open internet, and drive results at scale. Want to learn more about the trends shaping the industry? Download The First Word in Retail Media today. https://lnkd.in/g_Uv3yZx

Retail Media in ANZ Is Maturing - Fast. According to the latest Mars United Report Card, ANZ’s retail media market is set to nearly double by 2027 - from $1.6B to $2.8B. The big signal? Innovation is accelerating - and expectations are rising. In just the past year, 17 new capabilities have launched across ANZ networks. The industry is shifting from experimentation to enablement, and the bar is being raised. Capabilities now becoming table stakes: 🔴 Self-serve platforms that allow scale without scaling teams 🔴 Dedicated brand stores to drive deeper engagement 🔴 POS, shelf, and aisle screens that unify digital with in-store 🔴 True omnichannel execution across the full shopper journey → Download the full Mars United℠ Commerce ANZ Retail Media Report Card: https://lnkd.in/gFceecwk #RetailMedia #RetailMediaPlatform #RetailMediaNetwork

Zitcha Impact Awards A/NZ FY25 Q2 Winner! Village Cinemas 🎉 We’re excited to recognise Village Cinemas (Village Roadshow) as the winner of our first Zitcha Impact Award for FY25 Q2 for their standout Anora launch campaign. Spanning both pre-release and in-cinema phases, the campaign used Zitcha’s platform to deliver conversion-focused Meta campaigns powered by first-party data from Lexer. With smart audience segmentation and creative tailored to each stage of the moviegoer journey, Village Cinemas drove strong engagement and purchase intent. Read the full case study: https://lnkd.in/gN6M8QgR The Zitcha Impact Awards celebrate the most impactful campaigns powered by our platform - recognising strategy, creativity, and results every quarter. Each winning submission receives a $500 restaurant voucher as part of the prize. Submissions for FY25Q3 (Jan - March 2025) in A/NZ are now open: https://lnkd.in/guSsDwkc #RetailMedia #RetailMediaPlatform #RetailMediaNetwork

Market Media in-store, powered by Zitcha. From static signs to supercharged screens - the connected store is here, and it’s changing the game for #RetailMedia. Alex Lawson breaks it down in the #MarketMedia blog, covering how brands can get the right message, at the right time, in the tight place - and why in-store media is more than just a conversion play. A great read for anyone looking to get smarter with in-store retail media: https://lnkd.in/g6DWi7sH

"There are over 250 retail media networks globally - yet just two dominate the ad spend conversation.” - Digiday. This fragmentation isn’t a weakness. It’s a reflection of retail’s diversity. And it’s a signal that the next wave of RMN growth won’t come from scale alone - but from retailers building networks that are differentiated, data-connected, and built for what’s next. Retail media networks are stepping into their own. It’s not about catching up to the big two - it’s about building something better for retail. → Read the full article by Kimeko McCoy from Digiday here: https://lnkd.in/eGTCVACn → Download the report free here: https://bit.ly/3XzshkI

Retail Media Unpacked is heading back to London this April - and this time, we’re taking it to the Thames. We’ve partnered with the team at Stonegate Group’s #MiXR Media Network to host the next edition on board Tattershall Castle. Same format you know and love: a casual, community-first catch-up with retail media leads, marketers, merchandisers, agencies and brands. No agenda. No slides. Just good chats and even better company. 📍 Tattershall Castle, Victoria Embankment, London 📅 Wednesday, 23rd April ⏰ 5:30 pm till late 🍸 First drink’s on us Register now and feel free to pass it on: https://lnkd.in/gte9tgiQ #retailmedia #retailmediaplatform #london

LIVE from Shoptalk with Bryan Gildenberg. We launched our latest US retail media report surrounded by some of the best minds in the business. Grab the full report for the insights shaping the future of #RetailMedia in the US: https://bit.ly/3XzshkI A MUST read for ANYONE in Retail! #RetailMediaPlatform #RetailMediaNetwork