When we launched our revolutionary Universal Cleaner Refill that can be diluted to make 4x the amount of antibacterial household cleaner, we were pretty pumped at the opportunity to provide consumers with a really effective, natural product that saves them money (one product that can be diluted to clean the whole home!) that is also part of a sustainable refill system, so it also helps to reduce waste. Oh, and it exists all-for the end of extreme poverty, too – talk about a world-changing cleaner. BUT, we noticed that not every person (legend!) who was purchasing our cleaner knew you had the option to dilute it. So, we thought we'd get straight to the point, making it a little clearer the epic value you're getting when you come across a bottle of the Thankyou Universal Cleaner. Why is this important? 👉 Our Universal Cleaner 1 Litre Concentrate Refill can be diluted to 4 litres of antibacterial household cleaner. That's the equivalent of 8 x 500mL multi-purpose cleaners you'd find on a supermarket shelf. 👉 This means our Universal Cleaner 3 Litre Concentrate Refill can be diluted to 12 litres of antibacterial household cleaner. That's the equivalent of 24 x 500mL multi-purpose cleaners you'd find on a supermarket shelf. 👉When diluted to antibacterial household cleaner, our cleaner costs $0.33 per 100mL, compared to an average of $1.08 per 100mL for other cleaners in the category, meaning that consumers can clean more, for less! So, if you didn't know...now you definitely do. Available at Coles and online at thankyou.co #packagingdesign #sustainablepackaging #consumergoods #sustainablepackaging
There are no prizes for second place. Shoppers make decisions in split seconds. It's win or lose. Here are 3 quick ideas for effective packaging design 👇 🫧 Make it obvious If shoppers have to think about what your product is or how it works, you’re in trouble. Friction costs you money. 🫧 Shape bias is real In the cleaning aisle, our brains are trained to look for bottles with spray triggers. Anything that doesn’t match that mental shortcut is ignored. If your packaging doesn’t fit the shopper’s expectation, it risks becoming invisible. 🫧 Visuals over words Our brains read images faster than text. A simple silhouette or visual can help to quickly communicate the essence of your product. I love spotting small packaging tweaks, they're like a window into what marketers are thinking and what problems they are trying to solve. What do you think about this update from Thankyou? If you enjoyed this post and want more FMCG marketing ideas, follow me @ Brent Vrdoljak