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The Perfect Moment: Why Timing is Everything for Testimonial Collection. Ever notice how some businesses consistently get amazing testimonials while others struggle for even basic feedback? There's a perfect moment to ask; what I call the "customer delight window", and most businesses completely miss it. Here's what I've observed working with businesses at Testimonial Donut: - Too early: The customer hasn't experienced your full value yet - Too late: Their emotional connection has faded - Just right: When they've just experienced a meaningful win The psychology here is super interesting. We're all more likely to share our experiences during moments of peak satisfaction. For example: - A mortgage broker? The excitement of loan approval - A wedding photographer? The joy of seeing the final photos - A fitness coach? The achievement of a personal best - A SaaS tool? The first time it solves a major pain point But without a system, these moments slip by unnoticed. At Testimonial Donut, we've seen business owners transform their testimonial collection by simply being more intentional about when they ask. Take Jeff from Smooth Studios in Arkansas. By timing his testimonial requests perfectly and offering the right incentive, he's getting an impressive 3 in 10 customers to leave video testimonials. This is well above typical rates. The key insight? The same testimonial request can yield dramatically different results based solely on when you make it. Timing truly is everything. What's your business's perfect moment for a testimonial collection? ---------------- 👋 I'm Guy, building Testimonial Donut (& Founderoo) with Farzan Maghami. Getting testimonials is a pain in the arse. We make it easy to collect them and add to your landing page in a few clicks. Follow along as we share what works, and what doesn't.