Studio Brave

Excited to share a new case study exploring the strategy, brand identity and campaign that we completed for Prime Edition’s Como, Toorak project. Como is a collection of seventeen residences in the heart of Toorak, designed by acclaimed architects Jolson. Our conceptual approach to this campaign was to unveil a vision of luxury that the audience had yet to encounter in their area — a contemporary and evocative interpretation to intrigue and captivate. The Como project utilises an architect- and developer-led framework, placing the project title in a secondary role and prioritising the names of the collaborators. By shifting the focus away from a conventional project name, we are instead highlighting the strength of the partnership between Prime Edition and Jolson, who are well-regarded in the Toorak area. A compelling narrative weaves throughout the campaign applications, particularly in film and photography, evoking mood through texture, a neutral palette with earthy tones, and significant sculptural elements that mirror the detailed design language of the architecture. Brand photography by Annika Kafcaloudis Styling and production by Marsha Golemac Architectural visualisations by Gabriel Saunders Copywriting by Letterform Display gallery interior design by Jolson Architecture and Interiors Display gallery photography by Pier Carthew Full case study on our website.

Jemma Thomas, our Director of Strategy, shared a few words with Tokyo-based creative agency Y+L Projects. Read about her role at Brave as well as her perspective on creativity and success in the full interview here: https://lnkd.in/g5qsFkWt "Being strategic is being creative; the two are not mutually exclusive. Developing strategy demands lateral thinking, viewing problems from unique perspectives, gathering insights, challenging the status quo, creating stories, and building worlds”.