BMF Australia

Congratulations to our Cheeky, Gutsy, Humble BMFers and our incredible clients for making the Mumbrella Awards shortlist five times for Creative Agency of the Year, Award for Culture, Account Management Team of the Year, Award for Bravery for the Department of Social Services (DSS) Algorithm of Disrespect, and Ad Campaign of the Year for ALDI Stores Australia's Go a Little Extra. We couldn't do it without you ⭐️ 💫 🌟

BMF has been named one of The Australian Financial Review's 2025 Best Places to Work. A list we're incredibly proud to be part of. This one is for you our Cheeky, Gutsy, and Humble BMFers.

Our Chief Creative Officer, Stephen de Wolf, has been selected as a Creative LIAisons coach for this year’s LIA - London International Awards. Wolfie brings kindness, craft, and a relentless passion for the work, along with a genuine commitment to growing the people behind it. Those lucky enough to be coached by Wolfie will find what we do, someone who pushes the work, respects the process, and cares just as much about the team behind the idea.

From sensorial pop-ups to everyday supermarket aisles, brands are rethinking how and where they show up, and how beauty is defined in the first place. BMF’s Executive Planning Director, Anna Bollinger, joins industry voices in this new piece from LBBonline - Little Black Book, exploring how brands can meet people with more meaning, more imagination, and a lot less gloss. Thanks Brittney Rigby, as always, for the great story. https://lnkd.in/gXYTf_mz

Nobody wants to spend more time scouring supermarket shelves, comparing labels, and questioning their hummus choices. So ALDI Stores Australia keeps it simple and only stocks the very best. Because at ALDI, Quality is Easy to Find.

In advertising, we talk a lot about passion. But as Anna Bollinger, our Executive Planning Director, writes in her latest piece for AdNews Australia, maybe it’s more about building passion where you are and finding your 20%. She argues that the best in our industry don’t wait for permission to do the work they care about. They carve out space for it, bit by bit. And over time, that 20% can shape careers, culture, and the work itself. https://lnkd.in/gwyuJRUn #BMF #AdNews #Advertising #Strategy #CreativeCareers #Effectiveness

Our Chief Creative Officer Stephen de Wolf has been named Chair of the Communications Jury for this year’s AWARD Awards. Congratulations, Wolfie, we know you’ll bring the same sharp thinking and creative integrity to judging as you do to the work itself.

Winter in Tassie is more than just a holiday, it’s an opportunity to spend winter wide-eyed, not half asleep. From extraordinary animals you won’t find anywhere else to kids going on a rampage in miniature villages to cannonballing off floating saunas to fireside whisky business to geodesic domes and funky mushrooms, even the most sun-loving mainlander will find something to warm up to. For the fifth year in a row, we've worked alongside Tourism Tasmania, Starcom Australia, and Orchard to invite Aussies to not just embrace winter but become a winter person.

Our Head of Art & Design, Lincoln Grice took to the AGDA stage on Friday to unpack how to design for effectiveness and what drinking the Kool-Aid has to do with it.

We've made the Spikes Asia shortlist 10 times, across six campaigns, three clients, and six categories including Creative Effectiveness, Creative Strategy, Digital, Direct, Brand Experience & Activation, and Film. Huge congratulations to all our incredible BMFers and trusting and talented clients Tourism Tasmania, ALDI Stores Australia, and Department of Social Services (DSS).