ActiveXchange APAC

It's great to be working with the Economic Development & Sport Teams at Mildura Rural City Council, using Movement Data insights to inform community activity and interest around a number of key sport, tourism, and recreation sites, as well as city centre footfall & event focus areas. We’re privileged to be involved in the magical new Trail of Lights tourism drawcard, set to elevate the region’s cultural and economic landscape, and the Mildura Sporting Precinct where we’re helping track local and interstate activity to deliver intelligence across a diverse range of events. 👉 Take a look: https://lnkd.in/gTj6TyaN Outputs will include details around audience diversity which will help to add commercial upside to the facilities using #PartnerMatch analysis, in addition to delivering important #SocialValue reporting for the key leisure sites. We really appreciate Mildura's support around this broad scope of work and look forward to working in Partnership with you. Mike Morris

Basketball SA 🤝 ActiveXchange Basketball SA is using ActiveXchange's growth intelligence to drive strategy, streamline collaboration and advocate for better outcomes statewide. "I highly recommend all sports, leagues, councils and recreation organisations to explore the platform and see the benefits firsthand" - GM, Finance & Commercial, Adam May.

We're thrilled to have Mike Morris present at the upcoming Parks and Leisure Australia NSW/ACT & QLD Conference in Newcastle! Mike will showcase how Movement Data is transforming the way we understand the relationship between parks, activity, and community health. We’re looking forward to joining the conversation alongside industry experts shaping the future of parks and public spaces.

Welcome to the Network! The Taupō District Council is an extraordinary place to live, work and raise a family. Its diverse communities are its strength, bringing people together through shared pride and connection. We are delighted to provide councils across #Waikato with world-leading #MovementData insights - helping to understand activity around key leisure facilities and highlighting the vital role of aquatic & recreation spaces in uniting communities across New Zealand. ActiveXchange delivers Movement Data services across New Zealand, Australia, the UK and North America, unlocking not just usage patterns but shared insights on what's working, what's not, and what's next. Our proven solutions empower decision-makers with the data they need to drive planning, investment and operations that get communities more active and thriving. #KnowYourCommunity #GrowYourCommunity Mike Morris | Sport Waikato

We're excited to see the Western Melbourne Group join the ActiveXchange network, leveraging Movement Data insights to gain powerful insights into the new Ironbark Fields Stadium in Wyndham City Council, home of Western United Football Club. By harnessing data-driven intelligence, Western Melbourne Group gain a deeper understanding of their fans, where they come from and their preferences. Knowing their community better ensures their facilities, sponsorships and programs align with their audience's needs to help grow their community and drive better outcomes. Mike Morris

Love this! 👏🏟️ Building the Games around community sport… we’re already working hard to ensure all tiers of sport, government and businesses are data ready to maximise the opportunity that’s already here! #B2032DataReady 📊 ActiveXchange APAC Alex Burrows Richard Boyle Mike Morris Alexandra Ash GAICD Martin Sheppard Michael Clinton Monique Stewart

On behalf of a network of more than 1,000 organisations, ActiveXchange continues to seek out and acquire the most relevant and up-to-date data. We then join it up with our in-house data science and tech team, and turn it into 'growth intelligence' - industry specific and easy-to-use insights on how to do more with less. This all equates to more informed decisions, and more focussed resources that reach further into each community. Staying informed means staying ahead. Make sure your decisions are powered by the latest insights, not outdated data. 👉 Read about our recent updates of census, demographic and segmentation data: https://lnkd.in/g4-dvwjg

SportNXT delivered. There were many conference highlights from an impressive list of leaders who generously shared their sports industry learnings & insights amongst a broad network of local and international delegates. My key takeaways, are linked to 3 common threads: ☑️ Understand your customers.. …who come from diverse backgrounds and have different needs - from traditionalists to new fans, from young to old, from sport purists to entertainment lovers. There are many cohorts or groups that make up a “sport” community. What do they see or want and where do they come from? How do different groups connect or move in different ways? ☑️ Go beyond…. …the core, the game, the ‘norm’ - we are in the entertainment industry so while respecting traditions we need to embrace new technology, new ideas, new rules, new thinking or approaches to deliver fan interest and underpin growth. Sport is a great driver, with value and benefits transcending boundaries, positively impacting health & wellbeing, social value & community connection, with impact going far beyond the game itself that can be measured & evidenced.   ☑️ Work together… ..with brands and partners, with other industries, with other sports, with overseas sports, with technology, with diverse opinions, with good governance & infrastructure support, to deliver memorable experiences that delight your audiences in person or through distribution platforms, supporting both the grassroots and the big games. The industry must be mindful of its people, and where they come from. We need to support the parents, parks and playgrounds where it all begins, understand the connection with hearts and minds and how to better support and empower grassroots community sports clubs and leagues and not simply focus on the elite.  Fundamental to this is: ✅ Useable, informed, connected & contextual data   ✅ understanding audience movement  ✅ and being discoverable. If curious, ActiveXchange APAC can help set your sport, event or activity up for continued data learning, feedback and success at club, state or national levels. Congrats to all at SportsNXT. See you again.

We're thrilled to have Tauranga City Council join our network! Located in the stunning Bay of Plenty, New Zealand, Tauranga is home to beautiful coastal reserves, parks, and the iconic Mount Maunganui. We're using Movement Data to analyse how the community comes together and engages with their open spaces, in particular a selection of bike trails, boat ramps, parks, reserves, playgrounds, pump tracks and skate parks. Get in touch if you want to know more about your spaces and places. Mike Morris #MovementData

Heading to SportNXT this week? Mike Morris will be there ready to chat about the future of activity, community engagement, and data intelligence. From uncovering unregistered activity and unmet demand to enhancing social value and wellbeing - there's plenty to discuss. Whether you're focused on improving governance, boosting club outcomes, or driving greater returns through more active communities, Mike's keen to connect. Check out his post below and reach out if you're keen to catch up! 👇